Meanwhile,
Ogilvy paris allianz france traveling:
Allianz France invests stations with a display campaign imagined with Ogilvy Paris. Furthermore, The objective? For example, Travel the proximity promise ” Everywhere in France From the brand. However, beyond the small screen, and show the French that Allianz France is part of their daily lives. Meanwhile, Indeed. In addition, the latter has more than 2,600 agencies distributed in France, including in cities of less than 30,000 inhabitants and in rural areas.
Deployed in 238 French stations since July 11. the campaign is based on a dynamic and contextual DOOH system offered by MediaTransports, designed to specifically enhance each city. The operation. carried out in partnership with WPP Media (Mindshare and Screenbase), is based on the use of the DCO (Dynamic Creative Optimization). The messages are thus adapting automatically and in real time depending on the location of the station.
The DOOH component is ogilvy paris allianz france traveling part of a wider communication system including a TV. Digital Video and Social Media campaign already active since June 30, a regional daily press presence since mid-July, and a display on the trams of six large cities (Paris, Marseille, Bordeaux, Toulouse, Nice, Rouen), with also located messages.
ogilvy paris allianz france traveling — Ogilvy paris allianz france traveling: Allianz France invests stations with a display. campaign imagined with Ogilvy Paris. The objective. Travel the proximity promise ” Everywhere in France From the brand. beyond the small screen, and show the French that Allianz France is part o.
Further reading: The French under -20 rugby team defeated at the gates of the World Cup final – The prestigious Henri-IV high school shaken by complaints, anonymous accusations and a dispute of management – Qantas: Air France – KLM Code sharing on direct flight to Perth – Violent thunderstorms expected for this weekend of July 14 – João Almeida, lieutenant n ° 1 of Tadej Pogacar, throws in the towel.