Ovomaltine advertising: Ardisson’s genius behind the cult slogan

Ovomaltine advertising: ardisson's genius behind: This article explores the topic in depth.

Consequently,

Ovomaltine advertising: ardisson's genius behind:

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For example, “newWindow”:true,”allowRobots”:false,”availableFor”:{“app”:true,”desktop”:true}},{“type”:”category”,”name”:”Sports”,”categoryId”:2,”fullUrlPath”:”sports”,”feed”:”https://api.lematin.ch/content/4/category/2″. However, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[{“type”:”category”,”name”:”Euro 2025″,”categoryId”:103373490,”fullUrlPath”:”sports/euro-2025″,”feed”:”https://api.lematin.ch/content/4/category/103373490″. Consequently, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”darkModeBackgroundColor”:”F4F8FF”,”lightModeBackgroundColor”:”F4F8FF”,”parent”:2},{“type”:”category”,”name”:”JO 2024″,”categoryId”:1579,”fullUrlPath”:”sports/jo-2024″,”feed”:”https://api.lematin.ch/content/4/category/1579″. Consequently, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:false,”children”:[],”parent”:2},{“type”:”category”,”name”:”Euro 2024″,”categoryId”:1555,”fullUrlPath”:”sports/euro-2024″,”feed”:”https://api.lematin.ch/content/4/category/1555″. Therefore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:false,”children”:[],”parent”:2},{“type”:”category”,”name”:”Football”,”categoryId”:5,”fullUrlPath”:”sports/football”,”feed”:”https://api.lematin.ch/content/4/category/5″. Consequently, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Moto GP”,”categoryId”:25,”fullUrlPath”:”sports/motogp”,”feed”:”https://api.lematin.ch/content/4/category/25″. Moreover, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”F1″,”categoryId”:884,”fullUrlPath”:”sports/f1″,”feed”:”https://api.lematin.ch/content/4/category/884″. For example, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Tennis”,”categoryId”:3,”fullUrlPath”:”sports/tennis”,”feed”:”https://api.lematin.ch/content/4/category/3″. Nevertheless, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Hockey”,”categoryId”:4,”fullUrlPath”:”sports/hockey”,”feed”:”https://api.lematin.ch/content/4/category/4″. Consequently, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Coupe du monde”,”categoryId”:1788,”fullUrlPath”:”sports/coupe-du-monde-de-football-au-qatar-2022″,”feed”:”https://api.lematin.ch/content/4/category/1788″. Consequently, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Sports d’hiver”,”categoryId”:26,”fullUrlPath”:”sports/sportsdhiver”,”feed”:”https://api.lematin.ch/content/4/category/26″. Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Chroniques”,”categoryId”:888,”fullUrlPath”:”sports/chroniques”,”feed”:”https://api.lematin.ch/content/4/category/888″. In addition, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Uefa Europa League”,”categoryId”:98,”fullUrlPath”:”sports/uefaeuropaleague”,”feed”:”https://api.lematin.ch/content/4/category/98″. Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Uefa Champions League”,”categoryId”:97,”fullUrlPath”:”sports/uefachampionsleague”,”feed”:”https://api.lematin.ch/content/4/category/97″. Consequently, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2},{“type”:”category”,”name”:”Athletissima”,”categoryId”:1768,”fullUrlPath”:”sports/athletissima”,”feed”:”https://api.lematin.ch/content/4/category/1768″. For example, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:2}]},{“type”:”category”,”name”:”Eurovision”,”categoryId”:103299536,”fullUrlPath”:”eurovision”,”feed”:”https://api.lematin.ch/content/4/category/103299536″. Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”News”,”categoryId”:103208122,”fullUrlPath”:”news”,”feed”:”https://api.lematin.ch/content/4/category/103208122″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Vu par”,”categoryId”:103259491,”fullUrlPath”:”vu-par”,”feed”:”https://api.lematin.ch/content/4/category/103259491″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Économie”,”categoryId”:10,”fullUrlPath”:”economie”,”feed”:”https://api.lematin.ch/content/4/category/10″. Additionally, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Monde”,”categoryId”:32,”fullUrlPath”:”monde”,”feed”:”https://api.lematin.ch/content/4/category/32″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Suisse”,”categoryId”:6,”fullUrlPath”:”suisse”,”feed”:”https://api.lematin.ch/content/4/category/6″. Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Météo LM”,”categoryId”:1881,”fullUrlPath”:”meteo”,”feed”:”https://api.lematin.ch/content/4/category/1881″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Concours”,”categoryId”:134,”fullUrlPath”:”concours”,”feed”:”https://api.lematin.ch/content/4/category/134″. Moreover, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:false,”children”:[]},{“type”:”category”,”name”:”Loisirs”,”categoryId”:11,”fullUrlPath”:”loisirs”,”feed”:”https://api.lematin.ch/content/4/category/11″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Faits divers”,”categoryId”:81,”fullUrlPath”:”faitsdivers”,”feed”:”https://api.lematin.ch/content/4/category/81″. Also, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”GOAT Radio”,”categoryId”:812,”fullUrlPath”:”radio”,”feed”:”https://api.lematin.ch/content/4/category/812″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:false,”children”:[]},{“type”:”category”,”name”:”Élections fédérales”,”categoryId”:1816,”fullUrlPath”:”elections-federales”,”feed”:”https://api.lematin.ch/content/4/category/1816″. In addition, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Uncategorised”,”categoryId”:1912,”fullUrlPath”:”uncategorised”,”feed”:”https://api.lematin.ch/content/4/category/1912″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:false,”children”:[]},{“type”:”category”,”name”:”Méteo News LM”,”categoryId”:1882,”fullUrlPath”:”meteo-news-lm”,”feed”:”https://api.lematin.ch/content/4/category/1882″. Additionally, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”People”,”categoryId”:980,”fullUrlPath”:”people”,”feed”:”https://api.lematin.ch/content/4/category/980″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Video”,”categoryId”:219,”fullUrlPath”:”video”,”feed”:”https://api.lematin.ch/content/4/category/219″. Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[{“type”:”category”,”name”:”Viral”,”categoryId”:267,”fullUrlPath”:”video/viral”,”feed”:”https://api.lematin.ch/content/4/category/267″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:219},{“type”:”category”,”name”:”Sports”,”categoryId”:248,”fullUrlPath”:”video/sports”,”feed”:”https://api.lematin.ch/content/4/category/248″. Moreover, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:219},{“type”:”category”,”name”:”Actu”,”categoryId”:220,”fullUrlPath”:”video/actu”,”feed”:”https://api.lematin.ch/content/4/category/220″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:219},{“type”:”category”,”name”:”People”,”categoryId”:289,”fullUrlPath”:”video/people”,”feed”:”https://api.lematin.ch/content/4/category/289″. Also, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[],”parent”:219}]},{“type”:”category”,”name”:”Photos”,”categoryId”:896,”fullUrlPath”:”photos”,”feed”:”https://api.lematin.ch/content/4/category/896″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Festivals”,”categoryId”:900,”fullUrlPath”:”festivals”,”feed”:”https://api.lematin.ch/content/4/category/900″. In addition, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Auto u0026 Moto”,”categoryId”:51,”fullUrlPath”:”auto”,”feed”:”https://api.lematin.ch/content/4/category/51″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Bien Manger”,”categoryId”:174,”fullUrlPath”:”bienmanger”,”feed”:”https://api.lematin.ch/content/4/category/174″. Additionally, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Votations”,”categoryId”:1642,”fullUrlPath”:”votations”,”feed”:”https://api.lematin.ch/content/4/category/1642″. ovomaltine advertising: ardisson’s genius behind “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Société”,”categoryId”:17,”fullUrlPath”:”societe”,”feed”:”https://api.lematin.ch/content/4/category/17″. Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”News piquantes”,”categoryId”:904,”fullUrlPath”:”newspiquantes”,”feed”:”https://api.lematin.ch/content/4/category/904″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”High-Tech”,”categoryId”:65,”fullUrlPath”:”hightech”,”feed”:”https://api.lematin.ch/content/4/category/65″. Moreover, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Santé u0026 Environnement”,”categoryId”:173,”fullUrlPath”:”santeenvironnement”,”feed”:”https://api.lematin.ch/content/4/category/173″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Home”,”categoryId”:1,”fullUrlPath”:”home”,”feed”:”https://api.lematin.ch/content/4/category/1″. Also, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Single Story Panel Google Showcase”,”categoryId”:103243548,”fullUrlPath”:”single-story-panel-google-showcase”,”feed”:”https://api.lematin.ch/content/4/category/103243548″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:false,”children”:[]}],”data”:{“id”:”103382174″,”internalId”:103382174,”copyright”:”tx group”,”jurisdiction”:”ch”,”isTranslation”:false,”type”:”article”,”content”:{“id”:”103382174″,”updated”:”2025-07-15T03:57:20.697Z”,”meta”:{“type”:”metadata”,”updated”:”2025-07-15T03:57:20.697Z”,”published”:”2025-07-15T03:57:20.697Z”. In addition, “authors”:[{“publicUserId”:49041440,”type”:”user”,”name”:”Renaud Michiels”,”firstName”:”Renaud”,”lastName”:”Michiels”,”shortName”:”Renaud Michiels”,”twitterHash”:””,”prolitterisId”:””,”jobTitle”:””,”userImage”:{“id”:”pEFhmE6fFZvG”,”variants”:{“400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026s=a6161ba26869b011eafc2fe6d77e33bb”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026fm=avifu0026s=06b1a89d7088e5097e773d3f6329eca8″,”maxWidth”:400,”maxHeight”:400,”width”:356,”height”:400,”aspectRatio”:0.89,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}},”fix400x400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026s=9bdd38ee4f9857446f83a0041580a68c”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026fm=avifu0026s=1a23a997779c5b31d8ca7b5e902ec6ea”. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}}}}. Additionally, “shortBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]},”longBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]}}],”infobox”:[],”kickword”:{},”tags”:[],”mainCategory”:6,”wordCount”:523,”mainCategoryUrlPath”:”suisse”,”mainCategoryName”:”Suisse”,”mainCategoryFullUrlPath”:”suisse”,”mainPageStyle”:”default”,”categories”:[6],”urlSlug”:”publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson”,”url”:”/story/publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson-103382174″,”teaser”:{“default”:{“published”:”2025-07-15T03:57:20.697Z”,”updated”:”2025-07-15T03:57:20.697Z”. “mainCategoryName”:”Suisse”,”mainCategoryUrlPath”:”suisse”,”mainCategoryFullUrlPath”:”suisse”,”url”:”/story/publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson-103382174″,”urlSlug”:”publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson”,”openInNewWindow”:false,”readingTime”:120,”wordCount”:523,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“publicUserId”:49041440,”type”:”user”,”name”:”Renaud Michiels”,”firstName”:”Renaud”,”lastName”:”Michiels”,”shortName”:”Renaud Michiels”,”twitterHash”:””,”prolitterisId”:””,”jobTitle”:””,”userImage”:{“id”:”pEFhmE6fFZvG”,”variants”:{“400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026s=a6161ba26869b011eafc2fe6d77e33bb”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026fm=avifu0026s=06b1a89d7088e5097e773d3f6329eca8″,”maxWidth”:400,”maxHeight”:400,”width”:356,”height”:400,”aspectRatio”:0.89,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}},”fix400x400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026s=9bdd38ee4f9857446f83a0041580a68c”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026fm=avifu0026s=1a23a997779c5b31d8ca7b5e902ec6ea”. Furthermore, 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Also, “width”:800,”height”:450,”aspectRatio”:1.77778,”mediaType”:”image/jpeg”},”800px_2.25_1″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C202%2C1130%2C502u0026s=642dca662d65eb1825d5101640926192″. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C202%2C1130%2C502u0026fm=avifu0026s=8c95551bd779aaf550709a044bf6e9ef”. In addition, “width”:800,”height”:356,”aspectRatio”:2.25,”mediaType”:”image/jpeg”},”1200px_5_4″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1048%2C838u0026s=aa69a5a695558a946ef1f0282bfc1a2f”. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1048%2C838u0026fm=avifu0026s=2a8243c4673b7c0b7e4a9797205a6155″. Additionally, “width”:1200,”height”:960,”aspectRatio”:1.25,”mediaType”:”image/jpeg”},”1200px_16_9″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C135%2C1130%2C636u0026s=f4975e6e12119d20dfbadde9b63160ec”. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C135%2C1130%2C636u0026fm=avifu0026s=9a5f9473ade1f0cd3213a8d09fd14abb”. Furthermore, “width”:1200,”height”:675,”aspectRatio”:1.77778,”mediaType”:”image/jpeg”},”1200px_2.25_1″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C202%2C1130%2C502u0026s=3a674d2925802f392f6fa7fd85b06b75″. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C202%2C1130%2C502u0026fm=avifu0026s=4ad2d48c653dc65e12504f5afd95867a”. Moreover, “width”:1200,”height”:533,”aspectRatio”:2.25,”mediaType”:”image/jpeg”}},”description”:””},”titleHeader”:”Publicité”,”title”:”Ce pseudo-Suisse qu’on a adoré détester: merci Ardisson!”,”lead”:”Avant d’être «l’homme en noir», Thierry Ardisson avait inventé des slogans devenus cultes. 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Also, “titleHeader”:”Publicité”,”title”:”Publicité Ovomaltine : le génie d’Ardisson derrière le slogan culte”,”lead”:”Avant «l’homme en noir», Thierry Ardisson, concepteur-rédacteur, a créé des slogans cultes, dont celui d’Ovomaltine en 8 secondes. Un condensé de publicité percutante… et explosive !”,”kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false,”titleSet”:true,”leadSet”:true},”twitter”:{“published”:”2025-07-15T03:57:20.697Z”,”updated”:”2025-07-15T03:57:20.697Z”. “mainCategoryName”:”Suisse”,”mainCategoryUrlPath”:”suisse”,”mainCategoryFullUrlPath”:”suisse”,”url”:”/story/publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson-103382174″,”urlSlug”:”publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson”,”openInNewWindow”:false,”readingTime”:120,”wordCount”:523,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“publicUserId”:49041440,”type”:”user”,”name”:”Renaud Michiels”,”firstName”:”Renaud”,”lastName”:”Michiels”,”shortName”:”Renaud Michiels”,”twitterHash”:””,”prolitterisId”:””,”jobTitle”:””,”userImage”:{“id”:”pEFhmE6fFZvG”,”variants”:{“400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026s=a6161ba26869b011eafc2fe6d77e33bb”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026fm=avifu0026s=06b1a89d7088e5097e773d3f6329eca8″,”maxWidth”:400,”maxHeight”:400,”width”:356,”height”:400,”aspectRatio”:0.89,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}},”fix400x400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026s=9bdd38ee4f9857446f83a0041580a68c”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026fm=avifu0026s=1a23a997779c5b31d8ca7b5e902ec6ea”. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}}}},”shortBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]},”longBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]}}],”image”:{“id”:”cuhtCeyoNMhl”,”variants”:{“1200px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=7dd9f884d4c1d30737e51b200aa13b87″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026fm=avifu0026s=af624c7c94781bf4577a2d4dcdd3bee7″,”maxWidth”:1200,”maxHeight”:1200,”width”:1130,”height”:838,”aspectRatio”:1.3484486873508352,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”fix1200x675px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026crop=focalpointu0026s=adc87d0e01ce49cd57646eb98105088d”,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026crop=focalpointu0026fm=avifu0026s=5ebd9d31eff2197eb6aada3febecd05d”,”maxWidth”:1200,”maxHeight”:675,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}}}}. In addition, “titleHeader”:”Publicité”,”title”:”Publicité Ovomaltine : le génie d’Ardisson derrière le slogan culte”,”lead”:”Avant d’être «l’homme ovomaltine advertising: ardisson’s genius behind en noir», Thierry Ardisson avait inventé des slogans devenus cultes. Dont un qui a mis 8 secondes pour exploser.”. “kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false,”titleSet”:false,”leadSet”:false}},”seoTeaser”:{“title”:”Publicité Ovomaltine : le génie d’Ardisson derrière le slogan culte”,”lead”:”Avant «l’homme en noir», Thierry Ardisson a créé des slogans cultes, dont la pub Ovomaltine de 8 secondes. Un condensé de génie publicitaire qui a marqué des générations.”. “titleSet”:true,”leadSet”:true},”clientdata”:{“community”:{“shares”:”1″,”comments”:”0″,”contentRatings”:”5″}},”relatedContent”:{“content”:[]},”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false}},”article”:{“titleHeader”:”Publicité”,”title”:”Ce pseudo-Suisse qu’on a adoré détester: merci Ardisson!”,”lead”:”Avant d’être «l’homme en noir», Thierry Ardisson avait inventé des slogans devenus cultes. Dont un qui a mis 8 secondes pour exploser.”,”leadRT”:{“text”:””,”elements”:[]},”elements”:[{“type”:”publishDate”,”publishedTime”:”2025-07-15T03:57:20.697Z”. “isUpdated”:false},{“type”:”title”,”htmlText”:”u003cspanu003ePublicitéu003cspan class=”visually-hidden” aria-hidden=”true” role=”presentation”u003e: u003c/spanu003eu003c/spanu003eCe pseudo-Suisse qu’on a adoré détester: merci Ardisson!”},{“type”:”lead”,”htmlText”:”Avant d’être «l’homme en noir», Thierry Ardisson avait inventé des slogans devenus cultes. 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{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003eu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”Décédé à 76 ans, “},{“type”:”htmlTextItem”,”htmlText”:”u003ca href=”https://www.lematin.ch/story/magneto-serge-hommages-a-ardisson-il-etait-flamboyant-erudit-provocateur-103382125″u003eThierry Ardisson sera à jamais le célèbre «homme en noir»u003c/au003e”}. {“type”:”htmlTextItem”,”htmlText”:” de la télévision française. Mais il restera aussi pour sa vie d’avant le petit écran, celle de publicitaire. Et vu de Suisse. on ne risque pas d’oublier que c’est à lui qu’on doit la cultissime publicité Ovomaltine, «j’ai 8 secondes pour vous dire…», qu’on a tant aimé détester.”}]}. {“type”:”ad”,”availableFor”:{“desktop”:true,”app”:true}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Ardisson a débuté sa vie professionnelle comme concepteur-rédacteur dans la publicité, puis a cofondé l’agence Business, en 1978, à Paris.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”En une vingtaine d’années dans la pub, le Français a imaginé des slogans mémorables. Exemples: «Lapeyre il n’y en a pas deux», «Chaussée aux Moines: Aaamène!», «Quand c’est trop, c’est Tropico!», ou encore «Vas-y Wasa!», rappelle “},{“type”:”htmlTextItem”,”htmlText”:”u003ca target=”_blank” href=”https://www.leparisien.fr/culture-loisirs/tv/mort-de-thierry-ardisson-ses-slogans-publicitaires-qui-ont-marque-leur-epoque-14-07-2025-GUQSOLSW4ZGVLBXT4LKVNTIU5E.php”u003e«Le Parisien»u003c/au003e”},{“type”:”htmlTextItem”,”htmlText”:”. Et donc, «Ovomaltine, c’est de la dynamique!»”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Pour les moins de 20 ans, la pub ovomaltine advertising: ardisson’s genius behind ventant la barre chocolatée suisse a débarqué sur les écrans français en 1983. Elle est un condensé de ce qu’Ardisson avait théorisé: des spots télévisés de 8 secondes à peine – pour qu’ils ne coûtent pas trop cher à l’annonceur – qui devaient être si possible aussi brefs que punchy. marquants que marrants.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Voilà donc qu’arrive dans ces années 80 un skieur sur sa montagne, garantie suisse, tenant son produit malté dans une main, et lançant: «Salut, j’ai 8 seconde pour vous dire que la barre Ovomaltine, c’est de la dynamique!» La suite? Un rire niais puis tout explosait, façon dessin animé.”}]},{“type”:”embed”,”url”:”https://www.youtube.com/watch?v=SSjI741LTWw”. “provider”:”youtube”,”embedCode”:”u003cdiv style=”position: relative; padding: 75% 0 0 0;”u003en u003ciframe style=”position: absolute; top: 0; left: 0; width: 100%; height: 100%;” width=”960″ height=”720″ src=”https://www.youtube.com/embed/SSjI741LTWw?feature=oembedu0026controls=0″ frameborder=”0″ allow=”accelerometer. autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen title=”Film Culte – OVOMALTINE – Le Suisse – 1984 1″u003eu003c/iframeu003en u003c/divu003e”,”params”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003eu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”Vexant? Oui, vu d’ici, au moins ovomaltine advertising: ardisson’s genius behind dans un premier réflexe, à l’époque. Car l’homme a volontairement un air benêt. avec son bronzage factice et surtout son pseudo accent suisse ne ressemble à aucun accent suisse connu. Bref: l’agence d’Ardisson servait l’image d’un Suisse plutôt «bonnard» mais vaguement attardé à des millions de Français.. “}]}. {“type”:”ad”,”availableFor”:{“desktop”:true,”app”:true}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Pour la petite histoire, l’acteur qui incarne alors ce «Suisse typique» est Michel Elias, un Français né à Neuilly, qui s’y connaissait donc moyennement en accent de chez nous. Cette pub lui offrira cependant une belle notoriété. même s’il reste surtout connu pour ses talents de doublage, dont la voix du phacochère Pumbaa dans «Le Roi Lion».”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003eu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”La pub, cependant, marque les esprits lorsqu’elle sort, et deviendra peu à peu culte. D’autant qu’elle avait été déclinée en plusieurs versions. avec ce Suisse de Neuilly revenant avec une chemise de montagne, un piolet sur l’épaule et un peu trop de baume aux lèvres.”}]},{“type”:”embed”,”url”:”https://www.youtube.com/watch?v=QNQRM3cvAXk”. ovomaltine advertising: ardisson’s genius behind “provider”:”youtube”,”embedCode”:”u003cdiv style=”position: relative; padding: 75% 0 0 0;”u003en u003ciframe style=”position: absolute; top: 0; left: 0; width: 100%; height: 100%;” width=”960″ height=”720″ src=”https://www.youtube.com/embed/QNQRM3cvAXk?feature=oembedu0026controls=0″ frameborder=”0″ allow=”accelerometer. autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen title=”Barre Ovomaltine cu0026#39;est du0026#39;la dynamite !”u003eu003c/iframeu003en u003c/divu003e”. “params”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Dans une version plus déjantée, on le verra encore avec sa barre maltée qui lui explose à la figure avant qu’il ait pu terminer son slogan.”}]},{“type”:”embed”,”url”:”https://www.youtube.com/watch?v=zZdtJmgPi_s”. “provider”:”youtube”,”embedCode”:”u003cdiv style=”position: relative; padding: 75% 0 0 0;”u003en u003ciframe style=”position: absolute; top: 0; left: 0; width: 100%; height: 100%;” width=”960″ height=”720″ src=”https://www.youtube.com/embed/zZdtJmgPi_s?feature=oembedu0026controls=0″ frameborder=”0″ allow=”accelerometer. autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen title=”Ovomaltine 2″u003eu003c/iframeu003en u003c/divu003e”,”params”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003eu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”En Suisse, donc, après une irritation initiale, on avait vite décidé d’en rire, de la revendiquer, et d’inviter la dynamique dynamite dans toutes les conversations. 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Ovomaltine advertising: ardisson's genius behind

Further reading: Roses 0 – TIDES 1 | TIDES surprise roses at the boreal stadium – 63, 67 or 70 years: until when are we going to have to work in the coming years? – Silo de la Praille: a key tool for harvests in Geneva – Health: how prevention could reduce costs – New Brunswick reports a case of measles in the Sussex region.