Data protection –
YouTube star Pewdiepie explains how to leave Google
The platform that made it known belongs to Google, but too bad: the star no longer wants to see her private data harvested.
To protect its privacy and data, Swedish Pewdiepie, here in New York in October 2015, provides its millions of subscribers its digital strategy … from YouTube.
John Lamparski/Getty Images/AFP
He is the second world Youtubeur and has nearly 110 million subscribers: he is Pewdie. His real name Felix Kjellberg, this Swedish has become an icon, known for his sharp and offbeat humor. First to cross the 100 million subscribers, he marked the history of the platform.
In a video published in mid-June, the Youtubeur now installed in Japan explains to his “community” why and how he tries to do without the services of the Google giant, of which you are Youtube. The newspaper “Time” Return to the essential points of this video and puts this approach in context: it intervenes when digital sovereignty is a major political issue in Europe.
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In his video viewed more than six million times, Pewdiepie explains his concerns. The Swedish says “refuse to be tracked by the technological giants”. To regain control over the digital tools of its daily life, the Youtuber details its choices and its alternative solutions.
Among them: DuckDuckGo replaces the Google, Firefox search engine replaces Chrome, and Proton Mail, Company based in Genevatakes the place of Gmail. Even more radical, he installed Grapheneos on his pixel smartphone to escape Android, and himself hosts certain applications, including his password manager.
In the Pewdiepie list, certain alternative solutions are simple to adopt, but others prove to be much more complex and remain difficult to understand for an uninitiated audience. Cited by “Le Temps”, the specialist in digital diplomacy Rayna Stamboliyska underlines the absence of digital offers accessible to individuals, a void that represents a major obstacle to the adoption of these other solutions.
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