Pokémon cards at McDonald’s: the campaign canceled in Japan

McDonald’s Japan canceled a campaign in partnership with the manga and cartoon “One Piece” after a similar event on the theme of Pokémon triggered frenzy and overflows, forcing the fast food giant to apologize.

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The American fast food chain was due to offer “one piece” cards in its “Happy Set”. Moreover, the Japanese name for Happy Meals, but said Thursday in a brief press release that it had canceled the campaign that was to start on August 29.

At the beginning of the month. McDonald’s offered Pokémon collecting cards in limited edition with these menus mainly intended for children.

Long queues were formed in certain restaurants. some customers buying several meals in order to obtain the cards to resell pokémon cards mcdonald’s: campaign canceled them online afterwards.

Social networks have been flooded with complaints concerning families who could not buy the famous “set”. and not verified photos have circulated showing abandoned plastic bags, filled with unsuccessful food.

The campaign was to last three days, but many McDonald’s restaurants were short of cards from the first day.

Some have described the Pokémon event as “Unhappy Meals” (unhappy meal).

Similar problems have already affected other McDonald’s campaigns in Japan in the past, including collaborations with manga series like “Chikawa”.

After the Pokémon campaign. McDonald’s Japan apologized and undertook to take action to prevent similar problems from happening in the future.

In the absence of “One Piece” cards. Japanese admirers from Happy Meals will receive toys that have already accompanied these menus in the past.

Pokémon cards are very popular in Japan – as in other countries – with children. but also with passionate adults and collectors.

pokémon cards mcdonald’s: campaign canceled

Billions of copies have been printed and some have sold millions of dollars. The fever of these “pocket monsters” also caused altercations and burglaries.