Price revised downwards: McDonald’s in crusade against inflation

Price revised downwards: mcdonald's crusade: This article explores the topic in depth.

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The prices of eight popular trios of McDonald’s restaurants are about to be revised downwards in the coming months in the United States while price decreases are already applied in Canada.

Depending on what the Wall Street Journal And CNN. Consequently, the company would have asked its American franchisees to ensure that the price of its trios is 15% lower than the total individual prices of the items which they are composed.

The multinational would have even proposed to compensate the owners of restaurants for the losses they could incur following. this measure.

These prices revised downwards would be applied next month, according to CNN.

As with several other American catering chains, the postpandemia inflation crisis has had a significant impact on prices.

During a telephone call on the company’s financial results on August 6. CEO price revised downwards: mcdonald’s crusade Chris Kempczinski had mentioned the perception on the part of several customers that the chain menu was no longer affordable.

The number of products. combos of products whose price is more than $ 10 “negatively affects the perception of good value” of the products, according to him.

“We have to solve this problem,” he said.

Price already down in Canada

In an email sent to the QMI agency. McDonald’s Canada indicates that a similar trend is underway in the country.

“Affairs always sits at the top of customer priorities all over the world. Canada is no exception to the rule, ”said one. “Indeed, it is obvious that for Canadians the value for money is more important than ever.”

This is why the company claims to have dropped the prices of many of its products in recent months.

“This is the case of macpoulet trios. fish net, 6 pieces of chicken price revised downwards: mcdonald’s crusade mccroquettes and big mac [qui comprennent aussi une boisson de fontaine de format moyen et une portion moyenne de frites]now offered from $ 9.99, ”it adds.

Price revised downwards: mcdonald's crusade – Price revised downwards: mcdonald's crusade

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