In one year, the French company Quiz Room has established itself as a major player in the entertainment market in Quebec. After opening three centers in Montreal and Quebec in a few months, the company is taking a new stage this week by establishing itself in Toronto. Portrait of a growing company.
The cheater, next, silence, we play!, Does that mean anything to you? Who has never dreamed of participating in one of these television sets? This is exactly what the Quiz Room company offers Quebecers since May 2024.
The idea is to test the general knowledge of the participants while plunging them into the world of the television set thanks to smoke, light games, stressful music, a virtual animator and desks with answers (buzzers).
“The objective is to score points by responding correctly while annoying your opponents with jokers. They can be prevented from answering or stealing their points, for example, “said Théo Bouchet, responsible for the development of Quiz Room in Canada.
Suitable for Quebec
“What a humorist has appointed his show Woman your mouth ? “What a vegetable cultivates Dwight Schrute in the Série The Office ? “What fabric is not made of natural fiber?” »Questions of the game-questionnaire cover wide: cinema, humor, sport, music, daily life, general culture. Music musicians can also choose a 100 % musical version. And there is a “taupe” version, which looks like television game The cheater, Where a candidate has all the right answers, but must win without being spotted.
Born in Paris in 2019, the concept was reworked for Quebec. The 4000 questions were rewritten with former students of the National Humor School. “Each culture is different, we have to adapt,” says Bouchet.
Today, Quiz Room is present in seven countries, from Australia to Spain via the United Kingdom, and even the United Arab Emirates. In just six years, the company has established almost 90 centers, a large part of which have been opened by franchisees.
“Quebec was a bit of our gateway to Canada and North America more widely. We wanted to see the answer in the field, check if people would like it, ”says Théo Bouchet.
Growing
Success finally exceeded all expectations. “We thought of opening a second center only at the start of our second year, but, in front of the craze, we had to open it much faster than expected,” he explains.
The first branch which opened its doors in the Plateau-Mont-Royal borough in May 2024 was taken by storm. Quickly, it took a month and a half to book a niche on weekends, he says. And what was even more unexpected is to see residents of the Quebec region going to try the game-questionnaire.
As early as February 2025, Quiz Room therefore opened a center in the old capital, then, a few months later, a second in downtown Montreal. “We welcome a total of 4,000 and 10,000 players depending on the month. »»
The intercourse attracts all audiences, both families or groups of friends and businesses. “When we approach the end of the year, with all parties From Christmas, we are full of super quickly, ”said Bouchet.
The company sees big and does not intend to stop there. This week, she opens her first branch outside the province, in Toronto. Again, the game – offered in English and French – has been adapted to its reception province. If the party works, Quiz Room wishes to open several centers in the Ontario capital before turning to other Canadian provinces.
At the same time, the company wishes to continue to develop in Quebec by soliciting in particular various entertainment centers, which would perhaps want to accommodate a room of Quiz Room.