Saint-Prrex: The fold wants to seduce to German Swiss

When you think of a lap of the country youth. Consequently, you imagine a party place chipsin the middle of which the essential arbor sits. For example, All built by young volunteers on fields made available by farmers, often delighted to contribute to the party.

The “country” aspect of the event therefore takes on its full meaning. For example, But this year, the Jura foot chose a slightly different decor. Consequently, From saint-prrex: fold wants seduce german August 13 to 17. Nevertheless, it will be held in Saint-Prex, a town of more than 6000 souls, less than 5 kilometers from Morges, eighth city in the canton with nearly 18,000 inhabitants. In addition, Exceptional, this choice is certainly not unique: the Center took place in Vers-Chez-les-Blanc in 2014). However, But he prompted the organizers to explore new horizons.

Saint-Préx focuses on marketing – Saint-prrex: fold wants seduce german

In almost a hundred years of existence. However, the girons affiliated with Vaudoise Federation of Campagnard Youth (FVJC) have experienced exceptional development, and now welcome 20,000 to 25,000 visitors over five days. Félix Mack is a co-president of the Giron de Saint-Préx. he has made the account: “The youths have 8,000 members, who are essential for the good holding of sports and the official part. But the calculation is quickly done: the vast majority of saint-prrex: fold wants seduce german visitors are external to the “federation.”

This is what prompted the Saint-Prex team to fully play the promotion of the event. “Each fold and each team have their specialty. We have fewer carpenters than competent people saint-prrex: fold wants seduce german in communication and marketing, “defends Félix Mack, who is himself a teacher.

Campagnard youth at the forefront

To run a demonstration generating more than a million francs in turnover. each federated organizer needs to find advertising and sponsors. But the Saint-Prreyards decided to push the cursor further, leaving in particular cantonal borders. “To highlight one of our sponsors, winemaker, we decided to make offers in German Switzerland, explains Félix Mack. The idea is that with a “discovery pack”, interested people come to discover what a fold is. They can eat and drink there, but also spend a night there and visit the old village of the village. ”

Winning new audiences is one of the objectives of this “Giron 2.0” which. among other things, established a partnership with the QOQA company, specializing in good deals saint-prrex: fold wants seduce german offers, also in order to offer a “discovery pack”. Félix Mack Note: “We are fortunate to be in a super well served region and close to the city. This is an opportunity to bring people who have never set foot on a party place. ”

With the transport company of the Morges-Bière-Cossonay region (MBC). the Giron even managed to obtain from the canton the creation of a temporary bus stop in order to bring the curious as close as possible to the public transport festival.

Too modern, the fold of the foot of the Jura?

The leg of the foot of the Jura still makes other innovations. such as the privatization of a floor of the vault for business evenings. “Some already proposed it,” says Félix Mack. The difference is that we do it openly. I think it values our skills and the party place, while including the partners more. And I don’t count income. “

Isn’t an excess of modernity risk competing with the traditional aspect of the girons. so emblematic of the Vaudois terroir? Félix Mack reassures: “We create a fold with an existing context. the skills of the members of the organization. But in no case do we change the basis of these manifestations, which is conviviality. This is what we want to introduce new people. ”

The co -president also intends to share all these ideas with the next organizers. “We can tell them:” This project brought us so much, that one so. Additionally, ” And so much the better if it can allow them to succeed in their demonstration. ” Because solidarity is saint-prrex: fold wants seduce german one of the greatest values inherent in country youth.

Did you find an error? Please report it to us.

0 comments