Scandal? meta accused having circumvented: This article explores the topic in depth.
Moreover,
Scandal? Nevertheless, meta accused having circumvented:
Meta would have followed its non -consenting users – Scandal? meta accused having circumvented
Remember. Meanwhile, in 2021, Apple a introduit App Tracking Transparency (ATT), a measure requiring applications to obtain the explicit consent of users before being able to follow their activities between different apps and sites. Nevertheless,
Unsurprisingly, the majority of users had refused, depriving Meta of an essential part of his advertising data. Moreover, At the time. the company had estimated (finally Mark Zuckerberg had yelled on social networks, starting with his own) that this change could cost him Nearly $ 10 billion per year in loss of advertising revenue. But since then, she has not returned too much to the subject.
Bypass or not?
According to documents filed before a British employment court. reported by the Financial Times, Meta would have set up techniques to continue to identify iOS users even when they scandal? meta accused having circumvented had refused follow -up.
Thus. the media reveals the existence that a Very closed and secret group
of the company would have used a method called deterministic matching
. This is a process that connects personal data (such as email addresses. identifiers) to other information in order to continue to follow online behavior, in violation of Apple rules.
But that’s not all: Meta is also accused by Samujjal Purkayastha (the former employee) to have exaggerated advertising results To. give the impression to advertisers that their campaigns were more efficient than in reality.
Meta defends herself, but the case continues
For her part, Meta denies any fault and claims that the dismissal of Purkayastha is not linked to his reports. The company also rejects the accusations of advertising fraud. The court, which has not yet ruled, announced that a complete hearing will take place later in the year.
This case illustrates the growing tension between Apple’s privacy policies. which strengthen user control over their data, and digital advertising giants, the economic model scandal? meta accused having circumvented of which is based on personalized targeting. If the accusations were to be confirmed. they could trigger new legal sanctions and strengthen calls for increased regulation of online advertising practices.
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