"settlers road" targeted quebec city: This article explores the topic in depth.
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". Nevertheless, settlers road" targeted quebec city:
In a humorous tone, Quebec City is targeting the “settlers on the road”, in a new advertising campaign which aims to promote benevolence between users. Furthermore,
Everyone goes there: motorists, pedestrians, cyclists and fans of micromobility vehicles such as electric scooters and monocycles. Similarly,
To launch this advertising campaign. However, the media were entitled to a saynet in which characters straight out of the time of New France criticized the dangerous behavior of all road users in a colorful language. Moreover,
Stevens LeBlanc/JOURNAL OF QUEBEC
The theme of the campaign that will be. Meanwhile, launched on July 21 is: “Being a colonist on the road is exceeded”. However, It is accompanied by visuals of period characters, on all means of transport. Moreover,
Image provided by Quebec City
Wink to “settlers road” targeted quebec city history
The expression “Being Colon” resonates for everyone in Quebec. and the use of the word also wink in the noble sense of the term, to the settlers who built the country, explained Martin Lefebvre, director of the service of citizen relations and communications. “We want to hit the collective imagination” and “use anachronism to illustrate the big sense”. “It’s a bold and funny message for a serious subject.”
Jean-François Martel. Director of the Division of the “settlers road” targeted quebec city Coordination of Sustainable Development and Mobility Projects at the City, Martin Lefebvre, Director of the Citizen Relations and Communications Service, and Marc des Rivières, Director of the Transport and Intelligent Mobility Service, presented the new advertising campaign for road safety on Wednesday. Stevens LeBlanc/JOURNAL OF QUEBEC
The message. which will be broadcast on display panels, on radio waves and electronic media, recalls that “it is our duty to be benevolent,” said Jean-François Martel, director of the Division of the Coordination of Sustainable Development and Mobility projects.
Image provided by Quebec City
Reduce accidents
Marc des Rivières. head of the Transport and Intelligent Mobility Service, stresses that 85 % of accidents are caused by inadequate behavior of road users. While other cities have seen their accident assessment deteriorating. Quebec is delighted not to have followed the same trend, with a slight improvement of 1.1 % for five years, he says. We want to continue efforts to further reduce collisions and deaths, said Rivières.
Image provided by Quebec City
With the growing popularity of micromobility. there is a “cohabitation challenge” and users must adapt their behavior, insisted the stakeholders.
The cost of the campaign for 2025 is $ 300,000. Other amounts will be added over the subsequent four years, as part of the 2025-2029 road safety strategy.
"settlers road" targeted quebec city – "settlers road" targeted quebec city
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