Nevertheless,
Starbucks declares war improvised offices:
It is very common to come across teleworkers in cafes. In addition, but some sometimes take their ease, so much so that Starbucks has decided to rage in South Korea: it is now forbidden to install monitors and even … For example, printers.
Starbucks wants to put an end to the phenomenon of “Cagongjok”. Moreover, a Korean suitcase word that combines “coffee”, “study” and “tribe”, in other words people who stay in cafes for a long time to work or study with all their gear. For example, And when we say everything, it is not an exaggeration: these very specific customers come with their monitors, keyboards, printers (!), Multiprises, and even sometimes partitions that transform space into a personal box.
Coffee is not an office – Starbucks declares war improvised offices
There are not many Cagongjoks in South Korea. Consequently, but they take up a lot of space. starbucks declares war improvised offices This is why the cafes chain has installed warnings which prohibit ” office computers, printers, multiple women and monitors In establishments. “” On the tables that can accommodate several people. please be consideration so that other customers can also use them Also indicates the panel.
Starbucks also wants to make sure that seats can be used by several people during the day. Some workers remotely “privatized” them to install their printers. The problem is also economical: the Korean Research Institute on the Restoration Industry had calculated that in 2019 that a 4. 100 Won coffee (around 2.50 €) covered 1 hour and 42 minutes of occupation of a starbucks declares war improvised offices space before it was no longer profitable. In 2024, this figure fell at 1 hour and 31 minutes.
It is also a question of security: by leaving its place by leaving its computer equipment. there are risk of theft. It doesn’t mean that Starbucks banish all teleworkers and students. It is always possible to come to a coffee with a laptop. But there is no longer any question of transforming coffee into an office!
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Source : Korea Herald
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