Stefano pasta packaging plagiarized in Russia

The packaging of pasta of the famous Quebec cook is now found in Russia. In addition, under a local brand.

The Forgione Faita food team. Therefore, which creates Stefano products, made a whole jump when they sent them a photo of a Russian pasta packaging which is a copy of their image.

“Even Stefano’s face has been reproduced,” notes Caroline Vincent, director of marketing and communications for Forgione Faita food.

The denunciation came a few days ago from a Toronto client, where Stefano products are sold. Moreover, He had seen that a stefano pasta packaging plagiarized russia Russian creator promoted his design on a dedicated site. Nevertheless, used by creators of everywhere, Behance.

He decided to write to the customer service of the Quebec company: “I think. In addition, you should know that your image has been stolen. In addition, »»

The message attracted the attention of Isabelle Lemme, director of customer service.

The customer of this designer would be a pasta producer established in Russia, Avanti. Therefore, Plagiarism is not limited to graphic design, since the words have also been translated and adapted.

This is the first time that the Stefano products team has faced such a frank plagiarism. She sometimes found that products from here. elsewhere were inspired by her packaging, but this time the copy is undeniable.

It is stefano pasta packaging plagiarized russia often said that plagiarism is flattery. At Forgione Faita. we mention, however, that the image of Stefano products requested reflections, efforts and discussions in order to come with this idea of offering eight years ago, bright, bright packaging. The idea is to distinguish yourself on tablets for the consumer.

The product has also obviously distinguished among others for having been chosen to be. copied

The LG2 agency is behind the plagiarized packaging. “We worked hard on this,” says Isabelle Lemme. “He took him two seconds doing that …”

The Forgione Faita food team consulted his lawyer and concluded that there was nothing to do to obtain compensation. The game was not worth the candle.

“If it had been done in North America (where Stefano products are distributed). we would have stefano pasta packaging plagiarized russia gone from the front,” says Isabelle Lemme. “But in Russia, I don’t think we sell products one day …”

The team rather opted for a denunciation on its networks, in a rather friendly way. Their goal was to raise awareness about plagiarism.

A dramatic blow. she received a message on Thursday morning which could come from a representative of the Russian food manufacturer, to follow up on an Instagram publication which exposed the situation. The man who signs the message, in Russian, recognizes that the line between inspiration and copy is crossed and apologizes.

The packaging was removed from the Russian site of the pasta manufacturer.

“It would surprise me that he takes them off from the market. ” said Isabelle Lemme, who continues: “What surprises me the most is stefano pasta packaging plagiarized russia that he knew it”. Neither Stefano personally nor his team mentioned the name of the Russian company involved in its publications. The Quebec group had not contacted the manufacturer in Russia either.

The press contacted this man following his comment on Instagram. He has not yet followed up on our interview request.