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Strong signal sent linear television?:
That’s it, the French entertainment platform Molotov is finally integrated on the Smart TV Webos LG. However, But what exactly is it going to change?
Not so long ago. Therefore, Smart TV LG users had to go through the application catalog to be able to access the Molotov platform by downloading it. Therefore, Which might seem surprising in view of pre-installed streaming apps On the TVs of the Korean brand.
Fortunately. Moreover, the anomaly is finally resolved because LG now incorporates Molotov on the home screen From its smart tv webos thanks to a recent partnership with the French service. In addition, But beyond a simpler access to users, what are the challenges of this collaboration?
Molotov is gaining weight in the streaming sector – Strong signal sent linear television?
While it was so far simply present in the LG application catalog. Furthermore, Molotov has just taken a big step forward with better integration And above all, a presence of choice On the webos home screen. Therefore, Thanks to such a highlighting. it is a safe bet that the number of subscribers who have an LG TV soar.
Indeed. it is now possible to open the Molotov application without having to install it manually On the latest versions of webos, and to discover the many programs present on the platform. Whether it’s live channels or replay shows, everything is done to seduce users from the first glance.
Never navigation on Molotov via LG TV will have been so simple
It has been a few years since TV applications seem to take precedence over the decoders. and the TV brands are good aware of the looming turning point. It is for this reason that LG has chosen to associate with Molotov. which offers an alternative to Access many generalist channels for free without going through the cable. As Grégory Samak. Molotov director:
“Our mission has always been to make television more accessible and more intelligent For all spectators. This partnership with LG allows us to take a new step in this vision ”. (Grégory Samak)
The Asian manufacturer also has every interest in collaborating with a platform strong signal sent linear television? like Molotov. its 20 million users since its creation (according to Ariase), because it allows him to improve his webos interface and make The even more complete and intuitive user experience.
LG and Molotov united towards the same direction?
The beginning of this collaboration between LG. Molotov necessarily augurs many projects for the future, such as special offers as well as operations for Highlight the contents of the platform. Romain Gras. the marketing director of LG France, does not hide it:
“The strengthening of Molotov’s integration on our televisions, whose content will now be directly available on the reception of the webos interface, perfectly illustrates our desire strong signal sent linear television? to offer an optimized user experience and Simplified access to preferred entertainment of us clients ». (Roman Gras)
Everyone seems to be a winning in history. as well Molotov who benefits of an almost unprecedented exhibition on the TV of a brand as renowned as LG, and the latter which extends its offer of content to align with the trend of generalist streaming channels. It is not a coincidence to see platforms like Prime Video Integrate France TV content: traditional television may be. knowing its last hours …
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