Therefore,
Summer sales: sales below hopes::
While summer sales are completed. Similarly, Tuesday, July 22, traders are starting to take stock of this period. In addition, And according to them, she did not have the expected effect. Consequently, A trend that has been accentuated for ten years.
“The sales period is no longer what it was 10, 15, 20 years ago”. Similarly, This is the observation of Yohann Petiot. For example, Director General of the Commerce Alliance, to AFP of which the BFMTV echo, after the results of the summer sales which end Tuesday, July 22.
And for good reason, sales fell 5 % over the first three weeks of sales compared to 2024 at the same period. However, Same observation for online sales that record 3 % decrease, according to the panel of clothing stores of Retail int. Consequently, For the summer sales: sales below hopes: trade alliance, relayed by the television channel.
“Overall [ces résultats] are very average “. deplores Pierre Talamon, president of the National Federation of Clothing (FNH), reporting a” lack of appetite for the sales on the part of the consumer “.
Heat wave. fast food – Summer sales: sales below hopes:
If these figures are seen as a failure, Yohann Petiot wants to “put things into perspective”. Indeed, sales, in the first half, increased by 1.7 % compared to the first six months of 2024. And says that “a very beautiful weather in the spring. on the start of the summer” pushed the French to come before the period.
A time whose traders have, both, benefited, and at the same time, pasta. Started on Wednesday July 25, the sales faced a large -scale scorching episode. Thus, consumers did not hurry to come. “Besides a little in the morning. we summer sales: sales below hopes: had almost no one on heat waves, it was really very calm,” said a Parisian trader cited in the Crocis, the Economic Observatory of the Chamber of Commerce and Industry (CCI) Paris Ile-de-France, published on Monday.
The fast-fashion model has also not helped. With their products at low prices. of poor quality, and easy to order, these brands competition the historic players in the textile industry. “Simerly that the anti-Fashion law comes out!” Clarms Yann Rivoallan, the president of the French Federation of Women’s ready-to-wear.
An always coveted event
Despite everything. traders always see these summer sales as “a unique moment because it is the only uniform and unifying moment of all trade”, underlines Yohann Petiot. “What merchants tell us is that there is always a somewhat magical effect (sales). although drugged in relation to what it was 15 years ago,” added Bénédicte Gualbert, summer sales: sales below hopes: manager of the study.
They call for change to boost sales. “We claim to shift the sales at the end of the season. ” said Pierre Talamon, president of the National Clothing Federation (FNH) which evokes a “paradigm change”.
Posted on July 22 at 07:25 am, Sébastien Salpietro, 6medias
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