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Television: Advertising in replay shows in November
The actors of the branch in Switzerland, SSR included, set up a common solution to continue to receive income.
It is finished the quick advance to pass the advertisements, they will be imposed at certain times of delayed viewing
SSRToo much advertising to watch a live program? The solution today is simple: it is enough to view it delayed, what is called in replay. And to accelerate commercial windows.
Today, in Switzerland, around 30 to 40 % of TV content are looked at delayed. However, this trend, which is strengthened, obviously induces a decline in the classic TV advertising market. We can count on the diffusers for having looked into the question and having imagined a solution. The “replay ads” (“ads” for “opposing”, or advertising) were then created to compensate at least partially this withdrawal.
The advertisements are displayed in a targeted way at start -up, during breaks or during the rapid advance of content – with precision, in a manner adapted to current usage habits, and with punctual return to the program.
From next November, TV service providers, broadcasters and marketing entities – now with the participation of the SSR – will implement a specially developed model for replay TV replay, announces the SSR on August 14. In doing so, the initiative launched in 2022 already by private channel groups (such as Ch Media, Seven.one Entertainment Group and RTL Deutschland) with the diffusers will turn into a global branch solution.
Next November, there will therefore also be advertisements on the RTS replay shows. The technical implementation will be carried out on all platforms, by all the broadcasters participating in the branch solution, including Swisscom, Sunrise, Quickline, Salt, Zattoo or Teleboy.