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Textured hair: booming market french:
The textured hair. Nevertheless, that is to say curly, curly and frizzy are today at the heart of a new market with its specialized hairdressing salons and its dedicated brands.
Cassandra has not always assumed her curly hair. In addition, “Every day. In addition, I smoothed my hair for an hour so that it is as stiff as possible,” she explains in the 7:30 p.m. Consequently, on Monday.
But, today, her fristes live freely thanks to her products and at the specialized hair salon she found.
“I know that I will come out by being super happy when before. However, when I came out, it was more anxiety than anything else.”
8 years ago. Mahine Tchiakpe, founder of Sica Hair Studio, was one of the first to have offered a living room for textured hair in French -speaking Switzerland. Here, everything differs a bit from a traditional living textured hair: booming market french room: cut on dry hair, steam care, and drying … horizontally: “This is the easiest position to dry the curls”.
In a few years. the indomitable hair has emancipated themselves and the salons flourish: “I think there is room for everyone and the more salons for textured hair, the better. It cannot be the job of a single person”, specifies Mahine Tchiakpe.
A growing market – Textured hair: booming market french
The brands have spotted that the curls have become trendy. The products are increasing, so that this market should experience annual growth of 7.2% by 2033.
Sylvie Makela, the founder of urban tribes, understood this phenomenon well. Since 2017, this entrepreneur has opened 4 salons specialized in French -speaking Switzerland. “The objective. now, is to radiate in an international way and even to know an exponential development to become a hairstyle unicorn.”
And becoming a hairstyle unicorn is investing. To achieve this, the brand has launched a participatory shareholding campaign textured hair: booming market french with its network. “We needed funds to develop our projects, including training, franchises.”
The campaign brought together 158,000 francs. Enough to start the global conquest of the loop!
TV subject: Laetitia Wider
adaptation web: lan
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