Do you know what is the common point between LeBron James, Michael Phelps, Cristiano Ronaldo, Rory McILroy or Mathieu Van der Poel? They are all high -level athletes. But they are also all sponsored by Whoop. If the name of this brand says nothing to you, this is normal.
Still unknown to the general public 10 years ago, it has now established itself as the most popular firm on a market which is just as much: biohacking. With Whoop, you have access to a connected bracelet. The latter monitors your health, 24 hours a day, looking for the slightest grain of sand.
Whoop: the trendy accessory par excellence
For obsessive individual improvement, it is the Holy Grail. A sober, but effective recipe. Because Whoop is not a brand of watches connected like the others. She made her difference, her strength. The business bracelets have no screen. They are sober, discreet and highly symbolic.
Because wearing a Whoop bracelet became as trendy in 2025 as Apple Watch in 2015. This device says a lot about who you are, or rather who you claim to be. This returns the image of a person who pays attention to his health, who has a certain social status and who at the same time thinks of detaching himself from technology and screens.
A unique economic model
In addition to this brand image worked to perfection, Whoop manages to seduce more and more people thanks to his economic model. No question of spending € 899 as for the Apple Watch Ultra 2.. Here the brand offers you a subscription formula. € 199 per year for the cheapest offer.
It is much more accessible, and in the long term, it is the jackpot for Whoop. Besides investors are not mistaken. Today the company is valued at more than $ 3.6 billion. It completed fundraising of more than $ 200 million in 2021. Its turnover and possible profitability are nevertheless not known.
An empty shell?
This dose of mystery around Whoop’s financial health nourishes a certain distrust. Although the company sponsors very high -level athletes, it wrained the anger of its users last May. Its subscription offer offers a “Free replacement of the bracelet with a new generation”. In other words, when a new version of the bracelet comes out, all active subscribers have the right to free upgrade.
An attractive offer, but here it is … When the Whoop 5.0 (its new bracelet) was released, the firm removed this condition. She asked her subscribers to $ 75 so that they can access the new bracelet. For some, this request for unprecedented funds was the symptom of a deeper financial evil.
If a minority of users has turned away from Whoop in the weeks that followed, “Whoopgate” was not much further. Since then, the company has stood out for a completely different subject, it who offered a bonus of $ 100 to its employees who “sleep well”.
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