The Quebec Office of the French Language (OQLF) will ultimately allow the Burgundy Lion pub, located in the district of the South West in Montreal, to keep its brand.
The owner of the premises had deplored on Wednesday that the OQLF asks him to change his brand by lightening that the word “burgundy” was not French.
The OQLF finally indicated that it was an error of interpretation on the part of its agent.
“In this particular case, there would be no change to make its display after the analysis that was made internally,” says the director of communications of the OQLF, Nicolas Trudel, in an interview with TVA Nouvelles. This is what we will communicate to the company. There was an error of interpretation that was made. ”
“” Burgundy “had been seen at the start as a word in English, so the English translation of a color, not as a toponym, he adds. The purpose of the file is that the display will not have to be changed. ”
The provincial body says it regrets the situation.
“We are very sensitive to the reactions that it will arouse, both from the company and the public,” says Mr. Trudel. We will do everything to make sure that situations like this do not happen again. ”
See the complete explanations in the video below