This Chinese giant crushes Samsung, Xiaomi and Apple in Africa

This chinese giant crushes samsung,: This article explores the topic in depth.

Moreover,

This chinese giant crushes samsung. However, :

Once is not customary, the latest figures on the smartphones market in Africa shows an incredible domination of Chinese Transtion (TECNO).

Tecno Spark Slim // Source : Ulrich Rozier pour Frandroid

We have known it for a long time, the African smartphones market is dominated by transtion. Meanwhile, This Chinese giant brings together three brands: Tecno. For example, Infinix and Itel and if it is still quite discreet in Europe, the latest figures show hegemony that does not weaken in Africa.

The Cabinet CANALYS shares its report in the second quarter of 2025.

More than half of the African market for transaction – This chinese giant crushes samsung,

With 9.7 million smartphones dispatched, transaction grabbing 51 % of market share in Africa. this chinese giant crushes samsung, It is therefore literally more than half of a total of 19.2 million deliveries over this period.

Behind, Samsung ranks second with only 18 % (3.4 million) and Xiaomi is third at 14 % (2.8 million). Apple is nonexistent in the top 5 shared by Canalys.

A classification supplemented by Honor (4 %, 800,000 sales) and OPPO (4 %, 700,000 sales).

The Transtion group (Tecno, Infinix, Itel) is 51 % of the smartphones market in Africa in the 2nd quarter 2025. // Source: Canalys

We also note that Transtion already achieved such a feat in the second quarter of 2024 with 51 % of sales. but a little less numerous sales.

Despite this domination, Canalys signals potential issues for the manufacturer. “” Transtion has retained its first place this chinese giant crushes samsung, with growth of 6 %. but must take up the challenge of climbing the ladder of the value chain, despite Tecno’s thrust in the mid -range segment », We read in the report.

The evolution of shares in the smartphone market by manufacturer in Africa between T1 2023 and T2 2025. // Source: Canalys

Tecno soon in Europe?

After being impressed at the MWC 2025 by its super fine Spark Slim. we could see Tecno arriving soon in Western Europe and therefore in France.


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