Morocco is one of the main car markets in Africa, and undoubtedly the most dynamic. Compared to France, The comparison is brutal. When our market reports a drop of almost 8 % over the first six months of the year, Morocco has iron health: + 36 % With more than 112,000 units sold!
This dynamic is carried out by several factors, including softening financing conditions and the arrival of new models. Above all, Morocco serves French brands and groups. Dacia remains the leader with Almost 25 % of the market. A fairly logical figure since the brand is particularly appreciated and the city of Tangier benefits from one of the largest industrial sites in Renault. This is also where the Sandero is assembled.
Renault, precisely, displays a strong increase of almost 63 %, but Peugeot does even better with + 80 % ! Only, Hyundai remains in third position, behind Dacia and Renault, with just over 1,600 cars sold last June (+ 41 %).
Chinese manufacturers explode
If these figures remain impressive, it is not nothing compared to the progression of Chinese firms. So, Byd explodes with + 3,645 %while Changan and Geely show + 85 and + 115 %respectively. Remember that the sales volumes remain very low in absolute terms since Build Your Dream goes from 11 to 412 cars in a year.
Only, in the space of three years, no less than Six Chinese brands have established in Morocco. In 2024, these brands occupied 1.7 % of the market, the triple of the previous year.
In addition to offering serious products, far from what could be found fifteen years ago, the Byd and others are based on well -established importers and a Full development networkideal for reassuring customers.
Even if the sales figures remain weak, their dazzling progression testifies to their appetite. An appetite all the greater since they do not face customs duties, unlike what is happening in Europe.