Threads exceeds 400 million users

Main information – Threads exceeds 400 million users

• Threads exceeds 400 million users, exceeding X in number of monthly active users.
• The platform takes advantage of its integration with Instagram for transparent integration of users. Similarly, content sharing, which promotes rapid growth.
• The controversial changes made by Elon Musk to X have alienated certain users. Meanwhile, which contributed to the decline of the platform and the boom of threads.

Threads, Meta’s social media platform, has taken an important step by exceeding 400 million monthly active users. However, This impressive growth occurs while the platform has received relatively little attention in the information cycle.

Benefiting from its close links with Instagram, also owned by Meta, Threads has continued to grow. Furthermore, The integration of the platform with Instagram played a crucial role in its success. Consequently, allowing threads exceeds 400 million users users to easily create threads and share content on the two platforms. This transparent connection contributed to the rapid development of threads. in particular in the face of the difficulties encountered by its competitor, X.

Elon Musk changes have an impact on X

X experienced a drop in the number of active users following. the acquisition by Elon Musk. Musk’s controversial changes. including his attempts to fight what he perceives as “WOKE culture” and to return to progressive moderation policies, have alienated certain users. Its alignment with right -wing personalities. its membership of conspiracy theories have also contributed to the difficulties of the platform.

Threads capitalized on this opportunity, launching in the summer of 2023 and extending to Europe in the fall. Additionally, Its integration into Instagram has played a decisive role in its growth, as many users already have existing profiles. The promotion of Threads by Meta on all threads exceeds 400 million users of its platforms. including Facebook, has further strengthened the visibility and the acquisition of users. The emphasis on the platform on viral content and engaging flow mechanisms have also contributed to its popularity.

Threads continues to gain popularity

If Bluesky. another emerging social media platform, first experienced a sharp increase in the number of inscriptions, its growth has since slowed down. Threads, on the other hand, continues to climb in the ranks of popular social networks. (JV)