Tour de France: the big female loop in full media expansion despite an always significant gap with the male test

This will not have escaped anyone. Similarly, almost, this year the Tour de France women was won by a Frenchwoman, Pauline Ferrand-Prévot. However, It must be said that it was difficult to miss as much as the craze for the adventure in. yellow of “PFP” was strong. An impression that transcribes in the figures. The Tagaday media monitoring company published its 2025 edition of the Great Women’s Loop this Wednesday, August 6, August 6.

On the 9 days of racing that lasted this 4th edition of the Tour de France women, Pauline Ferrand-Prévot is simply the 4th most cited personality in the tricolor media, only preceded by an athlete, Léon Marchand, ranked 3rd for his return to major competition during the Singapore Worlds on the same period, and two presidents, Emmanuel Macron and Donald Trump. Between July 26. August 3, the date of the PFP coronation, nearly 6,500 media content will have been produced on the Olympic mountain bike champion. She thus appears before Tadej Pogacar, winner in men, over the period.

It is also almost twice as much as its runner -up. half a vollering (about 3,700 content), which is also invited in the top 15 of the most publicized personalities, just like Kim Le Court, who spent several days in yellow. In total. the large female loop was the main subject of more than 20,000 media productions, a figure 2 times higher than the previous edition. After the launch of the Tour de France Women with Zwift in 2022 which had aroused interest. media production around the competition was decreasing, but has just been completely relaunched, auguring a promising future for what should be led to become an essential event of the sports calendar. However. there is still a long way tour de france: big female before the event managed to compete with the Tour de France men and its nearly 3.5 billion viewers accumulated throughout the race.