In addition,
True health miracle pure marketing:
After the Maté of Antoine Griezmann. Consequently, Matcha and more recently the Ube, here is the new trendy drink of the moment: Coffee with adaptogenic mushrooms. For example, A “super coffee” with multiple virtues, supposed to act on energy, digestion, the immune system or even sleep or concentration.
On social networks -Instagram. Therefore, its flooded news feed of advertisements and rave comments at the head -, impossible to miss the phenomenon, carried by French brands like Bonjour Drink, Somush Organic, Le Café des Guerrières or French Mush.
SO, real alternative miracle at the “classic” coffee or Marketing blush? Similarly, The Internet is getting carried away, but the health authorities are more cautious.
“We keep the taste. Meanwhile, smell of coffee, the stimulating effect, but not the unpleasant side effects” – True health miracle pure marketing
If the idea of a taste coffee or chase taste is quite improbable -even not very steep for some -, the different brands of adaptogenic coffees ensure it: the added value of the mushrooms is not not tastebut rather “qualitative”.
All thanks to the mushrooms, ces “Nutritional treasures rich in vitamins, trace elements and adaptogenic virtues, ”explains actu.fr Samuel Tessier, founder of the pioneer brand Le Café des Guerrier.
We keep the taste. Similarly, smell of coffee, the stimulating effect, but not the unpleasant side effects linked to the omnipresence of caffeine, thanks to the extracts of adaptogenic mushrooms.
At Bonjour Drink. Furthermore, we praise an “alternative to coffee with the unique formula”, with 2,200 mg of concentrated extracts of mushrooms per cup and 35 mg of caffeine, five times less than a traditional coffee “. Meanwhile, At the Café des Guerriors, each cup contains approximately 1,000 mg of mushrooms.
The manual is simple. Meanwhile, To be mixed with coffee, the selected mushrooms are dried and then reduced to powder. For example, It only true health miracle pure marketing remains to mix everything with water or milk to consume this “super coffee”. For example, Some brands also offer to add them to smoothies or desserts.
A mushroom coffee, how is that? – True health miracle pure marketing
But what do we find in these “super cafes”? Consequently, Concretely. Furthermore, they coupled the properties of several mushrooms from traditional Asian medicine, which are:
- Lion’s mane (hericium erinaceuse): renowned to act on cognitive functions, memory and concentration;
- Reishi (ganoderma lucidum): Known to boost the immune system and resistance to stress, it would also help regulate hormonal balance;
- Chaga (inotiatus diagonally): Rich in antioxidants, this fungus is used to strengthen the immune system and acts against inflammation;
- Cordyceps (cordyceps sinensis): Source of energy and natural antioxidant, it is an important ally for athletes. It also supports the immune system.
- Umbel polypore (Polyporus umbellatus): This cousin mushroom of Maitaké is rich in vitamins, proteins and true health miracle pure marketing minerals. It is supposed to stimulate hair growth and shows diuretic properties.
The strength of these fungi is the presence of particular substances, mycopolysaccharides or beta-d-Glycans.
A good alternative … “scientifically unfounded” – True health miracle pure marketing
Practical, trend … but effective ? The sites of the various manufacturing. distributors ensure it: by adopting its super coffee, hello Drink promises effects From two to three days And promises a “sustainable well-being” after a month of daily consumption.
For dietician nutritionist Alexandra Retion. “these cafes are actually a good alternative For people wishing to reduce their caffeine consumption which, in a certain dose, has harmful effects on health, ”she explains to us. However. these are not food supplements, since they do not “come in addition to a deficiency, but they come in support of the organization”.
The Ministry of Health is more suspicious. In a note published in late March 2025. he points Lack of scientific data“To judge the properties and efficiency of the fungi present in these new cafes”.
Studies on the effects of these mushrooms. beta-glycanes on health have often been carried out in the test tube or animal models, which highly limits transposition to human health. The trials conducted in patients are small and quite poor quality in terms of methodology. For this reason, the effectiveness of these fungi on immunity or on mental health remains scientifically unfounded.
Some contraindications
Especially since these drinks also have their limits. Starting with their prices: from 40 to 50 euros per 30 cups. and up to 150 eurosThe 90 cups, when comparing the different offers from Bonjour Drink, the coffee of warriors and so mush organic.
Then these coffees have health contraindications . Some mushrooms (such as Reishi. Chaga) are not recommended for people taking coating or immunity suppressor drugs “As well as pregnant or breastfeeding women,” adds Samuel Tessier. Or, with their doctor’s agreement.
The Ministry of Health said that “some people consuming these mushrooms have reported diarrhea. nose bleeding or allergic itching, as well as drought of the mouth, throat or nose, reversible to the stop of their consumption”.
Although the concentration of caffeine is much more lightened, it remains caffeine. Consume these drinks too much can cause palpitations, increase in tension and gastrointestinal disorders. Also. cafes with adaptogenic mushrooms can take over from a classic coffee, but the idea is not to drink liters either!
An “absence of standardization” that poses a problem
Another aspect of these cafes with adaptogenic mushrooms. raised by the true health miracle pure marketing Ministry of Health: each brand then makes its own drum, depending on the benefits it wants to attribute to this or that drink.
A « absence de standardisation In terms of concentrations of the main assets “coupled with” the absence of data on the dosages to be respected. information on concentrations in its products “, which largely wedges on the side of the Ministry of Health, not without reason.
Indeed, “mushrooms are organic accumulators”, deciphers the dietician nutritionist Alexandra Retion. Understand: they store the substances present in their environment. for better (minerals) as for the worst (type toxic substances heavy metals or pesticides ).
This is why you have to be super vigilant about the origin. the quality of the products purchased, especially online. Better to bet on organic products and subject to French standards because they are verified. Mistrust of products from Asia or Eastern Europe true health miracle pure marketing which do not have the same certification and the same specifications.
What supervision for these products?
Like any new product (“novel food”) in Europe. coffee with adaptogenic mushrooms must obtain the green light from the European Food Safety Authority (EFSA) to be marketed. It is Regulation (EC) n ° 1924/2006 that is proof. requiring prior authorization for any food not consumed in Europe before 1997 – like exotic mushrooms, insects or algae for example.
Without mention in the Novel Food Catalog of EFSA, no marketing in Europe. This does not prevent other countries from marketing them: this is the case. for example, of the turkey tail fungus (trametes versicolor), sold freely in Asia or the United States but still not authorized in Europe.
A trend that will persist
Some believe in it as iron, the others are more measured … But for brands, one thing true health miracle pure marketing is certain: this is only the beginning for cafes with adaptogenic mushrooms in France.
“We have every reason to believe it and we work hard in this sense. It is not a niche trend, but A basic trend that accelerates», Assures us Samuel Tessier. He has found it all: the United States, a country on which the French market is largely based.
In the United States. adaptogenic cafes have been consumed on a very large scale for more than 10 years, to the point of becoming a current drink, distributed on the “Coffee With Benefits” shelves of supermarkets.
Especially since the French. large consumers of coffee, are an ideal target for brands. According to a study of the Specialized Statita site. a resident consumes an average of three kilos of coffee per year in France. Either true health miracle pure marketing nearly 500 cups per year.
For the time being. mushroom cafes are found in certain pharmacies, fine grocery stores and organic shops – and obviously online. But with regard to their success, they could soon to land in supermarkets.
Follow all the news in your favorite cities and media by registering for my news.
Further reading: A dermatologist alerts on risks – Natural Vape, a new store to smoke “otherwise” – Children find hearing through gene therapy – AIDS: a 20 -year -old step back, for lack of American funds? – A doctor claims that these 2 fruits can reduce blood pressure naturally without medication.