TV in the cemetery: Death of Thierry Ardisson

Opinion

TV at the cemetery

Thierry Ardisson, controversial icon of French television

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Bottal

Long before dying this July 14 (!), Thierry Ardisson had death in the soul. Already this nickname, totally usurped: the man in black. We only know one and his name is Johnny Cash. But let’s admit … If Thierry Ardisson systematically wore black on the air, it was because he was mourning his dignity.

Thierry Ardisson and the media

Publicists, this necessary evil when it comes to selling laundry packages, often make very bad journalists. Finally, not sure that Ordississon never claimed this title, but let’s say that as an animator, his interviews radiated in bad faith, blows under the belt and assumed perfidy.

Shamelessly when it came to imagining an audience success, the one who was also a producer multiplied the attempts of Hold-up of the PAF (French audiovisual landscape), going so far as to design a program, “Ardimat”, where the presenter threatens to kill his dog if the audience does not give satisfaction … The case lasts all the same ten episodes before being disconnected.

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Everything he touched does not necessarily feel bad but his trademark remains that of a low -level provocative, a hyena ready to bite the smallest bones of his guests, a champion in odious words.

An odious television

Television did not need Thierry Ardisson to transform into this laundry of intelligence that she has too often become. But he embodied this turning point better than anyone in herald of “available human brain time” defined by Patrick Le Lay.

His resurrection in the 2000s, after nineties spent a little in the shade, was not necessary: his succession is ensured with a Cyril Hanouna with so vile but perhaps even more dangerous methods in the current political climate.

Thierry Ardisson, the publicist, had invented, among other slogans, that of “When it’s too much, it’s Tropico!” His posterity rather deserves this paraphrase: “When it’s too stupid, it’s Ardisson!”

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