Valais: a campaign to break pictures that have the hard tooth

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Valais: campaign break pictures have:

Keystone-SDA

Gastrovalais. Similarly, the Valais Hotel Association (AHV) launch a communication campaign based on portraits of several of their members. However, “The objective is to break the clichés and present” the current reality of their sector of activity “, they specify. – Valais: campaign break pictures have

(Keystone-ATS) Entitled “Les Métiers du Plaisir”, “This general public campaign at a cost of 120,000 francs is available in images and testimonies on video, highlights inspiring life paths,” said Gastrovalais and AHV, during a press conference on Monday.

The valais: campaign break pictures have concept will be deployed over at least two years with eight portraits. broadcast on multiple supports throughout the canton and in two languages. The idea of ​​the instigators of the campaign is to introduce the population to the population. “behind the scenes of the art of welcoming.”

“The discrepancy between the widespread negative perception in public opinion. the positive reality experienced by professionals in the branch has been the trigger for our reflection,” notes Stève Delasie, director of Gastrovalais who hopes for a rebalancing in the matter.

valais: campaign break pictures have — Valais: campaign break pictures have: Keystone-SDA Gastrovalais. the Valais Hotel Association (AHV) launch a communication campaign based on portr.

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