Similarly,
Vast majority online sales have new: However. However,
Vast majority online sales have:
In early July, summer sales are in full swing. Moreover, But beware of scams on online sales sites: behind the barred prices. In addition. For example, we find almost nine times out of ten of false discounts, denounces a survey of the French magazine UFC-Que Choisir.
UFC-Que Choisir analyzed the price of a thousand ads on six platforms: Zalando, Amazon, Shein, Cdiscount, Asos and Temu. However, All are pinned. Nevertheless, In 85% of cases. Similarly. However, the sales displayed do not correspond to real price reductions, but to comparisons based on a reference price freely defined by the seller.
The magazine denounces a lack of transparency on the initial price indicated. Moreover, Some resellers speak of “recommended sale price”, other prices “originally” or “average price observed”. Furthermore, So many vague and difficult terms to understand and verify.
These vast majority online sales have new basic rates are also often artificially swollen before the sales. Thus, vast majority online sales have the discount then seems important and pushes the user to the purchase.
“Misleading commercial practices” – Vast majority online sales have – Vast majority online sales have new
The UFC-Que Choisir recalls that these practices go against European legislation. which requires that “any price reduction displayed is based on the lowest price practiced by the seller during the. 30 days preceding promotion”.
The Chinese giant Shein has also been inflicted a fine of 40 million euros in France at the beginning of. the month for “deceptive business practices”. He was accused of improving certain prices before applying a reduction to them. or of having taken into account previous discounts when he indicated a reference price.
A survey had revealed that “57% of the announcements verified” offered “no price drop. 19% a lower drop than announced and 11% were in reality price increases”.
>> Read also: vast majority online sales have new France inflicts a record fine of 40 million euros in Shein
Faced with these observations. the UFC-Que Choisir announced that it had vast majority online sales have seized the European Commission “in order to. alert it to the persistent drifts of certain professionals”. But if its investigation focused on France, Switzerland is not spared by the phenomenon. The French Consumer Federation (FRC) also regularly denounces false actions in Switzerland.
>> Read also: The FRC pinning four major brands for misleading discounts
In stores too
In addition. online platforms are not the only ones to use dubious techniques with alleged discounts. The Lidl supermarket chain was notably sentenced to pay 43 million euros in Intermarché in France, we learned on Wednesday.
The German distributor is declared “responsible for deceptive commercial practices” due to the broadcasting. for several years. of television advertising spots with actions for products “without ensuring their availability for a period vast majority online sales have new of 15 weeks in all of its stores”, which French law requires.
On the Swiss side. Conforama had notably been sentenced in 2023 to 5. 000 francs fine for vast majority online sales have having displayed false prices barred in its branches, in its catalog and on the Internet. These prices were supposed to show the price of an article before the discount. but in reality, they had never been practiced.
>> Read also: Conforama Switzerland is sentenced to 5000 francs fine for false discounts
In 2018. Ochsner Sport had received a fine of 4000 francs to facts of the same kind. Whether on the Internet. on television or in stores, you have to be wary of the beautiful promises of certain traders.
Radio subject: Loïc Delacour
Web adaptation: Emilie Délétroz
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