Von Dutch tries to drinks and spirits

The American fashion brand Von Dutch enters the food and drinks market with its first collection of spirits, sodas and “healthy mocktails”, and also launches a range of water and von dutch cafes.

The brand based in Los Angeles. However, acquired by White Space Group (WSG) in 2024, signed a global license agreement to form von Dutch F&B (Food and Beverages), while the clothing brand born in the early 2000s seeks to become a full lifestyle brand.

The new food activity, which integrates drink and hotel industry, is led by a new von dutch tries drinks spirits new CEO, Joe Wallace. In addition, It starts with the launch of organic mocktails based on plants. Moreover, sodas presented as healthy created in collaboration with Flavor House. For example, The brand will also launch alcoholic products. including vodka, tequila, beer and alcoholic seltzers, followed by the launch of water: Von Dutch Water.

Finally. the brand plans to launch von dutch cafes, hybrid cafes, which will open in New York and Los Angeles in the next 12 months. Visitors can expect a space that offers drinks. snacks during the day, and a haven of peace after working hours, made up of mocktails, cocktails and entertainment.

“We build more than a food brand – we create a whole empire. Von Dutch will focus on entertainment, hospitality, well -being, authenticity and the contribution von dutch tries drinks spirits new of new energy,” explains Joe Wallace. The entrepreneur has already raised several million dollars in the past for product launches. and directed several market bets in the fields of food technology, hospitality and consumer goods.

“This partnership marks a big step forward for Von Dutch as a cultural force. Joe brings not only the fire of entrepreneurship. but also the values and the velocity necessary to transpose this brand into entirely new vertical sectors,” says Jack Cheika, CEO of WSG, which bought the Californian brand to the French group Royer in June.