“We should be in the big rush”: in the middle of July, suffering tourism in the south of France

  • Tourism has dropped to Martigues in the Bouches-du-Rhône.
  • Traders suffer from a drop in summer attendance.
  • In question: the portfolio of vacationers.

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6-9 with Jean-Baptiste Boursier

Inflation increased by 2% in 2024, 4.9% in 2023 and 5.2% in 2022. Consumer prices also increased by 1% over one year in June, INSEE announced at the beginning of the month. The French portfolio is emaciated, and it is starting to be felt on tourism. While the summer season should be in full swing, the summer holidays have difficult to start for some professionals in the sector. Some note a drop in the number of vacationers compared to other years, as you can hear in the video at the top of this article. In question: the tight budget.

In Martigues for example, in the Bouches-du-Rhône, the beach is crowded. However, the traders around struggle to feel the effect. “”At that time we [devrait avoir] At least good ones who go so far, with many sweets, since we arrive at snack time. We should be in the big rush of the summer until August 15. And there, clearly, we start to ask questions“, says Alexandre Pors, manager of the snack.

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The holiday budget decreased this year: 1,143 euros per person on average, down 73 euros compared to 2024. A first drop in five years and the release of the health crisis, explained in May The echoes (new window). “It is expensive, huh, the holidays. We are already depriving ourselves all year round to win the summer holidays. And it leaves super fast. We do not deprive ourselves, but not more than a week”confides a vacationer at the LCI microphone.

The La Tuilière hotel is also struggling to fill its rooms. Looking at the summer schedule, Alain Daubier, owner, notes “that there is a lot of green”, that is to say free rooms. “”We have 345 nights [réservées]. On the same date, we had 437 mutated. So there, it’s significant.”

Gaëlle Sheehan

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