Moreover,
When mixed reality reinvents thrills new: In addition,
When mixed reality reinvents thrills:
In Portaventura, the roller coaster remain monuments. Consequently, The 78 meters of free fall in Shambhala. In addition. Nevertheless, or Red Force and its 180 km/h in less than 5 seconds are still one of the most popular attractions in Europe. Furthermore. For example, And if these emblems are not about to disappear, the Catalan park must also deal with a reality: visitors change.
“Today, 30% of our visitors are generation Z (1995-2010) or Alpha (2010-2025). In addition, What they expect are unique. In addition, personalized, shareable experiences, much more than material goods“, Analyse Andreu Tobella, Digital Directorate of Portaventura World. Consequently, They come with family, friends, and want to co-create their memories“.
An observation that prompted Portventura to create Adventure Labsan internal unit entirely dedicated to digital innovation.. Meanwhile. Meanwhile, With a when mixed reality reinvents thrills new clear ambition: “Add a complementary digital when mixed reality reinvents thrills layer to the physical park to remain relevant in the next 10 years“Explains the man who has been working for more than two. Therefore, a half years for the destination.
Hysteria in Boothill 2.0: a world premiere – When mixed reality reinvents thrills – When mixed reality reinvents thrills new
This vision was embodied for the first time in 2024. Therefore, with Hysteria in Boothill 2.0, in the area Far West. Meanwhile, One of the first mixed reality experiences in a theme park in the world. Furthermore, the attraction was designed to mix immersive theater, physical effects, mixed reality and participative staging.
Visitors plunge into a haunted village where tormented minds come to life through sensory effects: temperature variations. synchronized sound effects …
Its success is immediate. The experience is lived at six participants simultaneously. surprised by its collective dimension: everyone can choose their language. making the attraction accessible to all, even in a multilingual group. “”What I like is that mixed reality does not replace physical experience, it completes when mixed reality reinvents thrills it. We keep the real benchmarks, which also reduces nausea or dizziness“, lonely Andreu Tobella.
El Diablo Neo: reinvent an icon – When mixed reality reinvents thrills – When mixed reality reinvents thrills new
Building on this success. Portaventura chose to revisit The Devil – Mine Trainone of its classics in the Mexico area. Become The Devil Neo For the virtual reality part. it now embeds visitors in an increased sensory when mixed reality reinvents thrills new adventure where reality and digital universe mix thanks to mixed reality.
Only part of the attraction, the first rows, is concerned. The notes come close to 8/10 for a paid experience and the first feedback greet immersion.
“Mixed reality opens up immense perspectives: adapting attraction according to age, season, create difficulty levels. We can even imagine a gamification for teens, like a video game“explains the digital director. And add:”I think that in a park, it takes a balance: 3 or 4 strong digital experiences, but not 20. It when mixed reality reinvents thrills is a complementary layer, not a replacement of the big coasters like Shambhala“.
Homemade and agile technology
These experiences are developed by the internal teams ofAdventure Labs with record production time. “”We are not a simple marketing innovation center. The objective is to create viable digital products, capable of generating value here and, when mixed reality reinvents thrills new tomorrow, elsewhere“He insists.
Hysteria in Boothill 2.0 only required six to seven months of development, with a cost ten times lower than a traditional physical attraction.
Artificial intelligence has made it possible to accelerate production.
“On Hysteria, AI allowed us to reduce time and 20% production costs by 30%. The images, part of the voices, movement animations, music: everything has been generated or optimized thanks to AI. It changes our way of creating. ”
Towards an exportable model
Portaventura does not hide its ambitions: becoming a global reference and exporting this technology. Like Europa-Park. which designed its when mixed reality reinvents thrills own roller coaster before marketing its know-how to other parks around the world. the Catalan park wants to follow the same path on the Digital field.
“We want to take the lead on mixed reality and. tomorrow, be able to offer this technology to other parks, whether when mixed reality reinvents thrills new it is Disney, Universal or others.“
A strategic positioning that could make Portventura a key actor for the next generation of hybrid attractions. where physical and digital mingle.
30 years as a springboard
The launch ofThe Devil Neo Fits in the anniversary season of the park. A year when Portaventura has chosen to mix nostalgia. innovation: the show A fascinating trip At the Gran Teatre Imperial. the new parade, Fiestaventura 30th anniversary Revisited with 300 drones, vintage sets and even the return of emblematic recipes.
Et Andrelu tobella from Résumer: “It’s a pivotal year: honor the history of the park when mixed reality. reinvents thrills while opening a. new chapter“.
3 Questions à Andreu Tobella, Digital Directorate of Portaventura World
-Portaventura had to make a delay in digital?
It was not a delay. Many parks do absolutely nothing on digital. But there has been a strong desire when mixed reality reinvents thrills new for Portaventura management to approach innovation in a much more serious way. to place itself as a leader in industry.
-When have chosen mixed reality rather than virtual reality?
The VR isolates the visitor and can even get people out of physical experience. Mixed reality, on the contrary, completes it. We keep the real benchmarks, we live the adventure together, and this also reduces side effects such as transport evil. This is exactly what we were looking for: complementary technology.
-Do we could imagine this type of experience everywhere in the park?
I think that a park must keep a balance: three. four strong digital experiences, when mixed reality reinvents thrills but not twenty. The mixed reality must remain a complementary layer, not a replacement of large physical icons like Shambhala.
Further reading: iPhone 17 Air: A tiny battery signed Apple for ridiculous autonomy? – Pokémon Pocket: The when mixed reality reinvents thrills new theme of the A4 Extension Leak a few days before its release? – This powerful laptop with OLED 90 Hz. Ultra 7 screen is at a more attractive price following 30 % discount during sales – In Brussels, the treasure hunt for antarctic ice creams – Want to test Garmin’s new features in preview? Here’s how to join their beta program.
Further reading: This summer, try intermittent fasting with your smartphone – The Z Flip 7 of Samsung (Galaxy) is equipped with a UWB chip, but it is exclusive to the South Korean version – The date of presentation is known, why Apple must be wary – Only today, Apple’s iPhone 16th returns at an excellent price – Stars and music on Saturday at the Sévérac Observatory.