Why a price increase seems inevitable

Each year. Consequently, it’s the same catchphrase before the release of a new iPhone: will prices increase? Consequently, Unfortunately, the idea of a new increase is making its way with a particular insistence.

According to several analysts. In addition, the cleaver may well fall with the iPhone 17, which would be “probably” more expensive than the iPhone 16 range. Similarly, True to its reputation, Apple already would have a plan to pass the pill.

A price increase dictated by the geopolitical context – Why price increase seems inevitable

The information comes to us this time from Jeff Pu. Moreover, analyst at GF Securities. Meanwhile, In a recent note, he points to a very specific reason: the customs duties imposed by the United States. Furthermore, The node of the problem comes from taxes on products imported from countries where the precious smartphones are assembled. In addition, especially China.

Currently, why price increase seems inevitable Apple pays a 20 % tax on the iPhone imported from Chinese territory. In order to get around this obstacle, the Cupertino firm has massively relocated part of its production in India. Apple boss. Tim Cook, recently confirmed that the majority of iPhone sold in the United States now came from the most populous country on the planet. The latter is not immune to the Trump administration’s taxes. political measures of the administration, but the apple brand remains, for the time being, exempt from the recent increases in customs duties.

How much could the price of the iPhone 17 increase? – Why price increase seems inevitable

This is the question to a million dollars. For the moment, no one has exact figures, not even Jeff Pu. We sail in full speculation. However. the estimates of Wall Street analysts evoke an increase ranging from 50 to 100 dollars per model Compared to the iPhone 16 range.

Across why price increase seems inevitable the Atlantic. Apple has succeeded in maintaining the starting price of its pro model at 999 dollars in the United States from the iPhone X in 2017, despite inflation and incessant rumors. In Europe, unfortunately, we did not have this chance and have already undergone several increases. But as they say, nothing is eternal, and this American status quo could well come to an end.

Apple’s parade: more storage to pass the pill?

So how can we justify such an increase without provoking consumer fury? Apple has more than one tour in its bag. could present it as an improvement in the value of the product. The idea of the Californian giant would be to abandon the iPhone 17 Pro with 128 GB of basic. storage to go directly to 256 GB.

It would not be a try for Apple, but a well-established sleight of hand. When releaseing the iPhone why price increase seems inevitable 15 Pro Max, the Cupertino firm had deleted the 128 GB version. The design change in the range would also be one of the brand’s arguments to review its upward prices.

What about France for future iPhone 17?

We almost got used to a certain stability for two years, with an entry ticket around 969 euros. For this cuvée 2025. a possible flambé should not be removed on the most expensive models (Pro and Pro Max and perhaps the new Air model), while Apple could maintain the standard iPhone 17 under the symbolic bar of 1000 euros. As a reminder, the new iPhone 17s could be presented on September 9.

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Source : Macrumors