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Why tour de france jackpot:
While the Grande Boucle ends this weekend. For example, the Tour de France confirms its status as a major sporting event and major economic lever. Therefore, Brands, communities and tourism: everyone finds their account in a well -established mechanics. Therefore, Decryption. Similarly,
If you look at a stage in the Tour de France. However, even a minute, you will be struck by the density of brands on the screen. Meanwhile, Between Sponsors displayed on runners. Furthermore, logos broadcast live or products worn by spectatorsthese are dozens of names that are invited into the landscape. In addition, Added to this are the advertising cuts and the comments of journalists, also punctuated by partner mentions.
Broadcast in 190 countries, the Tour is a showcase of choice for brands, which benefit from an exceptional exhibition. Also on roads, visibility is maximum thanks to the famous why tour de france jackpot advertising caravan. This is a procession of 150 vehicles representing more than 35 brands, distributing tens of thousands of goodies. Symbol of this phenomenon. Cochonou flows seven tonnes of sausage each year during the race, and sees its turnover jump 25 % on this occasion.
The gaze of Michel-Edouard Leclerc. president of the Leclerc group, on its partnership with the Tour de France
The gaze of Michel-Edouard Leclerc, president of the Leclerc group, on its partnership with the Tour de France
A profitable investment for sponsors – Why tour de france jackpot
Some companies go even further by associating their image with distinctive jerseys. Leclerc, sponsor of the polka dot jersey, invests several million euros each year to appear on the Tour. For what ? Because this presence strengthens their proximity to the French public, and therefore their base of potential customers.
The event represents a why tour de france jackpot unique mass communication opportunity, with a positive, family and popular image. The logic is simple, more visibility, more membership, and ultimately, more sales.
To listen tooBikes. sponsors and soft power: the economy on the road to the Tour de France
Cities also win there
Welcome a step of Tour de France At a cost: 65,000 euros for a departure, more than 100,000 euros for an arrival. But that does not discourage the municipalities, quite the contrary. Each year, more than 200 of them apply. Because if the investment is substantial, the economic benefits are real. Example in Brest. a departure city in 2021, where each euro invested has generated three euros in profits: complete accommodation, filled restaurants, local entertainment and above all, a global media exhibition. The tour acts as a tourist engine. with visitors who consume, sleep on site, and run the local economy well after the why tour de france jackpot runners.
The Tour de France is therefore much more than a sporting event. It is a real itinerant economic phenomenon, which benefits both businesses and communities. Thanks to him. it is a whole country that sells and shows itself, every summer, in the eyes of the whole world.
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