If the streaming giant has announced to increase its prices in several regions of the world, including Europe, France will be spared. French subscribers have already undergone an increase in their subscriptions last July.
This is an ad that could worry more than one Internet user. As The Verge reports, Spotify will increase its prices in several regions of the world, including Europe.
“In order to continue to innovate in our offers and features and offer the best possible user experience, we regularly update our prices,” said the musical streaming platform in a blog post on Monday, August 4.
France spared
As of September, premium subscribers in Europe, South Asia, Middle East, Africa, Latin America and Asia-Pacific will be informed of tariff modifications. The streaming giant has remained very vague on the amount of this increase. The only example given is that of a personal subscription which goes from 10.99 euros per month, to 11.99 euros. Or an increase of one euro per month.
However, this price increase will not concern French subscribers, assures a company spokesperson at Tech & Co. Indeed, the music service has already increased its subscriptions, between 1 to 3 euros, last July in several European countries, including France. For example, the individual premium subscription now reaches 12.14 euros per month, against 11.12 euros per month before.
This is the highest package within the European Union. A price that can be explained by the implementation of the “streaming tax” in January 2024, a compulsory contribution which must finance the French music sector. In response to this new tax, Spotify had announced a number of disinvestments in France, and also increased its prices to pass it on on its subscribers.