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The world domination of fast food is often associated with American giants such as McDonald’s or Starbucks. However, a Chinese company, mixed Ice Cream & Tea, discreetly surpassed these behemoths. Founded in 1997 by Zhang Hongchao, then aged 21, this company embodies an exceptional entrepreneurial journey. With a massive presence in Asia and elsewhere, Mixue redefines the rules of the game in the fast food sector. This article plunges into the key stages of mixed success, from its initial funding to its expansion strategy.
A grandmother’s loan to start
In 1997, Zhang Honghao, a student at the University of Economy and Henan law, dreams of creating his own restoration stand. Without personal savings, he requests a loan of 3000 yuan (approximately $ 417) to his grandmother. This modest funding allows him to open a small business in Zhengzhou, a strategic city for international trade. From the start, the stand was a dazzling success thanks to impressive margins. A drink, costing only 21 cents, sells for $ 14. Despite several demolitions due to urban work, Zhang perseveres and diversifies his offer. He joined forces with his brother Hongfu, who plays a crucial role in the expansion of the company.
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The diversification and expansion strategy
Faced with logistical challenges, especially in the supply of fruit and milk powder, mixed is reorganized. The opening of a storage base in 2014 marks a turning point. The company now collects its raw materials directly with farmers and produces its own creations. With warehouses in 22 Chinese provinces, a mix optimizes its logistics chain. Rigorous quality control and support for franchisees, including the choice of sites and the training of staff, consolidate their success. This integrated strategy has enabled Mixue to rise to the top of the world fast food market.
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An empire built on a fortune of 8.1 billion dollars
The Zhang brothers, discreet but determined, saw their fortune grow at $ 8.1 billion. Mixue Ice Cream & Tea, with its 46,000 establishments, embodies Chinese entrepreneurial success worldwide. The company is distinguished by its unique economic model and a constant ability to adapt to market challenges. By investing in infrastructure and guaranteeing constant quality, Mixue has won the confidence of millions of customers and franchisees around the world.
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An inspiring success model
Mixue Ice Cream & Tea demonstrates that innovation and perseverance can transform a simple idea into a global business. The journey of Zhang Hongchao and his brother illustrates the importance of strategic vision and continuous adaptation. The emphasis on quality, operational efficiency and support for franchise partners is the base of their success. This adventure inspires many entrepreneurs around the world, stressing that modest beginnings can lead to spectacular successes.
Mixue Ice Cream & Tea continues to challenge the giants established with its innovative economic model. Zhang Honghao’s journey is a lesson in resilience and strategy. While the company continues its expansion, a question remains: how far can this Chinese success story push the limits of global fast food?
This article is based on verified sources and the assistance of editorial technologies.
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