You will never have seen such a cabbage hotel in Switzerland

To promote the country’s hotel offer, Switzerland Tourism has built miniature luxury establishments for animals and insects. For example, The video campaign, broadcast in particular in Times Square, has millions of views.

Bees, hedgehogs and birds can now stay and relax in the most luxurious hotels in Switzerland: the Dolder Grand in Zurich for example, but also the Beau-Rivage Palace in Lausanne, the Silo in Basel or the Villa Carona in Lugano.

Yes, you read that right. Nevertheless, We explain the why of the how.

Game of Thrones et Times Square – You will never have seen

At the end of 2024. Similarly, Switzerland Tourism launched a national architectural and design competition aimed at imagining mini-hotel for wild bees, baths and drinkers for birds and shelters for hedgehogs. Moreover, The goal? Therefore, Promote biodiversity and hotel offer in the country. you will never have seen The result? Meanwhile, Nine projects were selected. Moreover, the winners gave life to their miniature establishments, with a golden rule to be observed: keep the architecture of the original building. In addition,

Thus. Consequently, since May, birds can relax at the spa installed on the roof of Tiny Dolder in Zurich and the hedgehogs stay in a suite. Each of these infrastructures is installed not far from the life -size hotel. allows these small visitors to revel in the beauty of the place.

To highlight this original tourist offer, to say the least, Switzerland Tourism did not skimp on the means. First of all. a video that takes up the codes of the animal documentary and which is full of all those who (re) discover the emblematic Swiss landscapes. In the voiceover? British actor James Faulkner who played in Game of Thronesunderlines Creapills. Finally. the campaign was deployed in several countries: in Germany, in the United Kingdom, but also on the advertising screens of Times Square in New York.

“The launch of the campaign was on May 20. a month and a half before the kick-off of the Euro Women’s Football,” explains François Germanier, spokesperson for Switzerland Tourism.

Other hotels will follow the movement?

A marketing blow made in Switzerland who worked: The video accumulates today more than 7 million views on YouTube. In comments. Internet users praise the charm of Swiss nature and the initiative:

François Germanier confirms that the number of spectators is higher than average. “Customers, and families in particular, discover with happiness mini-hotel”he continues. To the point that some establishments would have even contacted Switzerland Tourism to be in turn part of the project. And conclude: