Meanwhile,
Fall stock market anger maga,:
GREGORY WALTON / AFP
A Cracker Barrel restaurant in New Jersey. However, The brand is in turmoil for changing its logo.
United States – a renewal that does not pass. Therefore, The Cracker Barrel restaurant chain. Similarly, dear to the heart of many Americans, has created a real storm on social networks, especially among Trump supporters, after changing the logo.
Cracker Barrel, which has 660 restaurants in the country and whose annual turnover amounts to 3.5 billion. Furthermore, offers traditional cuisine in a setting and a musical atmosphere « country » which have attracted part of the country for six decades.
The company recently chose to fall stock market anger maga, change its logo to simplify the drawing. Meanwhile, Disappeared «Watch Herschel» – The real uncle of the founder Dan Evins – who was represented in overalls seated on a wooden chair. the elbow placed on an imposing barrel. Instead. a simple yellow hexagon struck by the brand « Cracker Barrel » now represents the restaurant chain founded in 1969 and led by its general manager Julie Felss Masino, who had judged last year that the company was no longer “As relevant as in the past”.
This decision has earned the company a fall on the stock market. attacks on culture « woke » And the anger of one of Donald Trump’s sons.
“Getting a greatness to Cracker Barrel” – Fall stock market anger maga,
Donald Jr. demanded on his X account to understand “Damn, what’s going on at Cracker Barrel?” »». He even picked up a message from an account on social networks. « Woke fall stock market anger maga, War Room »accusing the chain of having “Deleted an aesthetic that Americans liked and to have replaced it by a sterile and soulless brand”.
An elected representative of Florida. Byron Donalds, republican candidate for the post of governor of the State, expressed on X his attachment to Cracker Barrel where he claims to have worked. “Their logo was emblematic and their unique restaurants in their genre represented the touch of American culture”. “No one has claimed this brand Woke’s overhaul. It’s time to make its size to Cracker Barrel ”wrote Bryon Donalds by taking up the slogan “Getting its. greatness to America” (Maga) De Donald Trump.
Cracker Barrel lost $ 94 million at the end of the weekend of its value and its action plunged 7.2 % to finish at 54.40 dollars.
For marketing teacher David Reibstein at the University of Pennsylvania. “It is not fall stock market anger maga, uncommon for a brand to refresh” and, in this case, “It is not a major change”. But. he deplores, “For traditionalists, tradition has been broken and as the heart of Cracker Barrel clientele are these traditionalists who live mainly in red (republican) and conservative states, they are quick to react”.
Donald Trump. elected in November 2024, won an average of three -quarters of the country’s counties where at least one restaurant is located, according to electoral sociologist Dave Wasserman.
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