In addition,
Guinguet house hands new director:
This position was a little bit of destiny. Similarly, New Managing Director of Maison Guinguet, Isabelle Chatagner took office in June. Similarly, Founded in the 1950s by the Guinguet family. In addition, the company first forged its know-how on plums, before gradually specializing in chocolate, to make it today more than 80 % of its production.
Each year, 280 tonnes of chocolate leave the 4,000 m² plant installed in Duras, for a turnover of just over 10 million euros. Meanwhile, Only sold in specialized networks such as fine grocery stores. Consequently, on the Internet, the products of the Guinguet house want to stand out by their local anchoring and the work of packaging and textures, on a range of more than 200 products.
“We produce chocolate with praline. Moreover, local hazelnuts, sparkling sugar, crunchy, peanuts, blown corn, spice of the Basque country, fleur de guinguet house hands new director sel,” says the new director. In addition, There, for example, we have just launched an innovation with the red garlic of the Gers. »»
“I did not know the brand” – Guinguet house hands new director
Isabelle Chatagner has just settled in a particularly strong family DNA structure. “We have people who have been there for thirty years. And they carry this legacy of the past which is at the heart of the company. ”says the former commercial director marketing and communication at Nutrivet, in Agen.
She can’t say the same. “I am Toulouse, from Burgundy, and to be honest, I did not know the brand. However. I have always dreamed of working in chocolate, ”says the one surrounded by the CAP investment fund to lead the business. And which has solid experience in trade.
We have to expand. we have to recruit, that we put in place a commercial policy, a real strategy and that we are growing
Passed guinguet house hands new director by various positions such as sector chef, sales manager, marketing director, sales director or even director general, still in the field of agrifood, she has both opened the doors of small local businesses like those of multinationals, like Unilever.
Export throughout France
In Duras, Isabelle Chatagner takes over from Franck Latrille, who arrived in 2017. “He completely changed the scale of the company. We went from a workshop to a factory. “Now. it is in turn to see big:” We have to expand, that we recruit, that we put in place a commercial policy, a real strategy and that we are growing. These are my challenges. »»
While Maison Guinguet surfs on its local reputation. the new director is the ambition to have the brand exported throughout France. “The idea is to use our local notoriety to distribute it at the regional then national level. ” says the one who employs around guinguet house hands new director 80 people in the middle of season. And the full season, the Guinguet house is already preparing for it. “Two -thirds of our turnover are made at Christmas. And we are already there, the preparations have started and we encourage our customers to order as soon as possible. »»
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