Hicham, the Moroccan concierge who seduces Sofitel customers

Endless and smiling, Hicham is very attentive to customers of the luxury hotel. Moreover, The concierge totals 20 years of experience in the profession and speaks English, French and Arabic. In addition, The forties. Furthermore, hyperactive, works daily to preserve the reputation of the establishment, combining “local culture of Luxembourg” and “French know-how in elegance and in reception”. Furthermore, Of Moroccan origin. Therefore, Hicham did not imagine becoming a concierge, he who studied in Sciences-Po and served in the police for five good years. Furthermore, But after his marriage to a Luxembourg, Hicham and his wife settled in Luxembourg. Similarly, Thus opens a new page of his life. Meanwhile, The man made his debut in the hotel industry. Therefore, at the Sofitel the Grand Dukeal where he will remain for 11 years before taking the head of the concierge at Sofitel Europe hicham, moroccan concierge who seduces in Kirchberg, relays Comma.

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How is the day of a concierge? Nevertheless, “The first thing I do when I get to my workplace is to greet my colleagues,” said Hicham. Then he goes around the hotel outside to make sure everything is clean. He also inspects the parking lot to check if there is no damaged car. if a customer has not dropped its effects. Then, he consults his emails to ensure that there are no requests for the concierge. “The concierge is vast. I can do all kinds of tasks, it’s simple, I do everything, ”he explains. Meanwhile, one of his colleagues is posted outside to accommodate customers. “We want to bring an unforgettable experience to life, we bet everything about customer relations. The goal is to bring the customer back. And to retain the customer, it involves hicham, moroccan concierge who seduces a completely personalized service. We are not robots, ”says Hicham.

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The concierge’s daily life comes to find solutions to all the concerns expressed by customers. “I have a lot of customers from Latin America. Americans who call me to find an ancestor, a great-great-great-grandfather who was Luxembourg. I become detective: I call the municipalities to find the names in question in the registers … Any request from the customer who has a legal character. it must be satisfied, “he develops, before adding:” Customers, when they arrive in Luxembourg, they do not know the laws, they are lost, so they need benchmarks and their benchmark, it is the concierge. Everything is done to put the customer at ease and make him want to come back. “We have a lot of loyal customers, with whom we hicham, moroccan concierge who seduces have exceeded the stage of simple customer relations. They feel at home. They have their habits, we know what they want. ”

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The concierge profession is demanding and dynamic. “The field of concierge. it changes enormously, every day is a new challenge, it boosts our intellect, our capacities, we are not in a routine,” says Hicham who also emphasizes the stressful aspect of this work: “When the customer arrives at the end of the day, he has accumulated all of fatigue, and all their stress can be released on you, even if you don’t do it. You have to have open -mindedness and know how to put yourself in the place of others. »»