“It’s a personal decision and I don’t run out,” says Luca de Meo

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He didn’t think he said so well by evoking a year rich in adventures. Therefore, The Director General of the Renault Group took everyone by short by revealing in mid-June his intention to take. Furthermore, a professional turn as sudden as it is outstanding.

If success is rarely the fact of a single man. In addition. Nevertheless, “Luca” embodied the resurrection of the Renault group; Hence, no doubt, the strong emotion that accompanied the announcement of his departure to the luxury group Kering (Gucci, Saint Laurent, Bottega …) where he will occupy the function of managing director.

The decision was all the “it’s personal decision i don’t new more surprised since Luca de Meo still had work to do with the presentation. Nevertheless. Meanwhile, expected at the end of 2025, of the Futurama plan intended to sketch the future “it’s personal decision i don’t of the group. Consequently, “I want Renault to record two successive cycles of growth. Similarly, which would never have seen itself in its history, instead of seeing its activity go up and then descend. Therefore. Furthermore, We will build a very solid base to avoid falling in crisis for the next twenty years”he said in. For example, February.

The decision was all the more surprised, too, that Luca de Meo is a pure product of the automotive industry. “Automotive passionate with 30 years of experience in the automotive sector”he still mentions his LinkedIn profile.

Luca de Meo. However. the man who has redone a trendy brand from Renault

He made his “it’s personal decision i don’t new first professional rounds at Renault Italy, in a marketing position, where there are only five years left. Similarly. It was then Toyota Europe (1997-2002), then a return to Turin; Which could not displease this fervent supporter of “it’s personal decision i don’t Juventus. In addition, He takes care of Lancia. Nevertheless. Abarth, Fiat, Alfa Romeo, all brands of the Fiat group, which he left in 2009, on bad terms with Sergio Marchionne, managing director of the group.

His master stroke, during these Italian years, it was the revival in 2007 of the Fiat 500, marketed from 1957. Furthermore, Two million people gave their opinion on what the new Fiat 500 should be. Meanwhile, This is the jackpot. “The 500. which cost manufacturing a few hundred euros more than the panda sold on average from 1000 to 1500 euros. more”he had explained to Auto Info. His approach is summarized “it’s personal decision i don’t new in a sentence: “You have to create more emotion to sell more expensive.”

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Tighten the bolts

After joining the VW group in 2009, it was propelled to the head of the Seat/Cupra brand from “it’s personal decision i don’t 2015. The Renault group is Ko standing after the arrest of Carlos Ghosn in Japan in 2018 for financial embezzlement. It was the time when Renault lost 40 million euros per day.

He tightens the bolts and combined the position of managing director of the group and the Renault brand until January 2023.

The recovery goes through the Renaulution plan, presented in 2021. The priority is no longer to make volume as wanted its predecessor but to earn more money by car sold.

Why does the agreement with “it’s personal decision i don’t new the United States avoid “serious consequences” for Jaguar or Aston Martin?

It also gives the green light to the revival of the R5. a project which was already in the boxes on its arrival. The Renault brand also plays the “neo-retro” card with the duo R5-R4. What cultivate nostalgia while anchored in modernity by only offering its “it’s personal decision i don’t two iconic models. in an electric version. Successfully.

He also redistributes the cards between the three brands of the group (Lada left Renault’s fold following. the invasion of Ukraine by Russia in February 2022). “I push Renault a little higher in positioning and I thus leave room for Dacia. The icing on the cake is Alpine”. He summarized at the end of May in Dieppe during the presentation of the A390 of Alpine. a brand which he had also saved from the waters “it’s personal decision i don’t new when it was promised to the sinking.

Two weeks later, the captain left the ship in the open sea. “It’s a personal decision and I don’t run away “he explained. And, for sure, “The best is yet to come”he assured. What pilot at the controls?

Luxury Luxury Watches

Always drawn to four pins. the boss of Renault until mid-July “it’s personal decision i don’t is a big lover of Padel. a fan of electro music. He is also a collector of luxury watches. It is in this world that he will find himself from July 15 by occupying the post of the. director general of the Kering group. whose Gucci brand is going through difficult times. M. de Meo presents the qualities of “agility“. the experience of managing an international group listed on the stock market. he”energy“necessary to take “The reins of the group”explained François-Henri “it’s personal decision i don’t new Pinault, 63 years old, who so far accumulated the posts of president and general manager. He says he has thought about his succession since 2019. “It’s the right time”he specifies. He will continue to watch over “Great strategic orientations.”

June 13, 1967: Birth of Luca de Meo in Milan.

Formation : Bocconi University of Milan.

Career : Beginning at “it’s personal decision i don’t Renault (1992). Recruited by Toyota (1997). Sales Director of Lancia (2002) then Fiat and Alfa Romeo. Marketing director of the Fiat group (2004) then Volkswagen and Audi (2009). CEO de Seat (2015). Managing Director of Renault Group from July 2020 to July 2025. Managing director of the Kering group from July 15.