However,
Swiss hotel: she doing well:
Tourism in Switzerland
The hotel industry is doing well. For example, but claims its tax gift
Although the sector records attendance records, it wants to keep a sustainably reduced VAT rate. Therefore, The Federal Council speaks of an unjustified privilege.
This year again, Switzerland and its four-canton region are heading for a night record.
URS FLUEELER/KEYSTONE
- The Swiss hotel industry requests an extension of the VAT rate reduced until 2035.
- The tourism sector recorded swiss hotel: she doing well records with 4.15 million nights in June.
- Experts provide a tripling of the global travel market by 2040.
- The occupancy rates of the rooms vary strongly between the Swiss cantons.
Many sectors are currently going through a difficult period in Switzerland. Nevertheless, Exporting companies to the United States question their ability to survive in the face of high customs duties 39%. Furthermore, As for traditional stores. Meanwhile, they must take up the challenge of remaining profitable despite a difficult climate of consumption and competition from online trade. However, And this. Therefore, so far, without any subsidy, as representatives of professional associations point out with a bit of barely veiled sarcasm.
And this also concerns the hotel industry. However, Since 1996, accommodation has temporarily benefited from a reduced VAT rate by 3.8% instead of 8.1%. Consequently, This temporary measure swiss hotel: she doing well aimed to help the hotel industry remain competitive in the face of neighboring countries. However, Since then, this special rate has been renewed several times. Furthermore, It runs until the end of 2027.
On the proposal of the Esther Friedli (UDC/SG) states. Similarly, the Parliament asked for its extension to the Federal Council, despite the latter’s opposition. Nevertheless, The government recommends maintaining the special tax rate until 2035. In addition, It opened a consultation procedure last Wednesday. Similarly, Compared to the current financial plan. the Federal Council provides for a decrease in revenue of approximately 300 million francs per year.
The sector notably argues that its services are often used by people who do not reside in Switzerland. This is why the branch has an exporting character. should, according to her, benefit from an exemption swiss hotel: she doing well from TVAlike exports. The reduced rate for the Swiss tourism square is not a preferential treatment. but a central element to deal with international competition, explains the association Hoteliesuisse.
In its report, the Federal Council refuses to neglect the argument of exports. Admittedly. these goods would be exempt from tax in Switzerland, but they would remain subject to an import or consumption tax in the country of destination. This special rate would not amount to assimilating export accommodation services. but would create a tax advantage for a sector of activity.
The Confederation must save money in the coming years and plans to reduce various services. On the other hand, the hotel industry is doing perfectly. Last year, she recorded a record number of nights. The Federal Council justified its refusal based in particular on the positive swiss hotel: she doing well evolution of the tourism.
Swiss hotel: she doing well
A potential very happy year for the Swiss hotel industry
A record year is also in sight for Swiss tourism in 2025. In June, 4.15 million nights were recorded, 1.8% more than a year ago.
International customers appreciate Switzerland for its beautiful landscapes, its accommodation of quality and its high level of security. It does not allow itself to be discouraged by the current force of the franc. Even the Americans. who undergo the devaluation of the dollar, increased their overnight stays by 8% in the first half compared to the same period of the previous year. Throughout the year, they should record an increase of approximately 5% compared to the previous year.
On a global scale, evolution also swiss hotel: she doing well tends towards growth. According to the consulting firm Boston Consulting Group. the tourism sector will count among the world markets with stronger increase in the coming years, despite economic uncertainties. Travel has become new symbols of social status. Young people, in particular, now favor memorable experiences with material goods.
Thus, in many Asian countries, gastronomic tourism represents the main motivation of a stay. According to the consulting firm, the travel market could triple by 2040 and reach $ 15 billion.
So many conditions necessary for a new increase in overnight stays. But it is a parameter that the representatives of the hotel industry hardly like to hear. They prefer to refer to other key figures, such as the occupancy rate of the rooms. They want to show that, despite the tourist boom, there is still swiss hotel: she doing well a lot of margin of progression.
The net occupancy rate of the rooms reached around 54% from January to June this year. taking into account all the rooms actually available during this period. However, there are important disparities between the cantons. While the canton of Bern posted an average rate of 60% last year. other regions are struggling more in the tourism sector. The Jura, for example, was only 30%. It is clear that. despite the decrease in the number of establishments, the number of hotel rooms in Switzerland has increased slightly for several years. The number of beds available even increased clearly.
This evolution is explained in particular by the growing establishment of Large hotel chains in the most popular tourist destinations. Their extensive offer can also weigh on the average occupancy rate of the rooms.
Swiss swiss hotel: she doing well hotel: she doing well
Renewal of the special VAT rate
The hoteliers nevertheless believe that they need special support. After the announcement of the first proposal of the Federal Council. Hotelleriesuisse called for a sustainable decrease in VAT for the sector. This is the only way for establishments to obtain long -term planning security.
Whatever the outcome of the case, its course confirms the analysis of the Swiss future reflection group. In an article. the latter described Swiss tourism policy and its measures, such as VAT reduced in 2024, a perfect example of an industrial policy that is difficult to reversible.
Translated from German by Emmanuelle Stevan
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