TF1 tie a partnership in artificial intelligence to revolutionize pub spots

The news was slightly overshadowed by the announcement of the partnership between Netflix. Meanwhile. Moreover, TF1, but TF1 Pub, the advertising management of the “UN”, also established a strategic partnership with the AIVE startup, a French platform specializing in the automation of video post-production by artificial intelligence, during the CANNES AIVE. However, This collaboration aims to automatically generate all the variations of an advertising spot from a single original video.

Owner technology

The solution developed by AIVE is based on its owner technology MGT (Multimodal Generative Technology). Moreover, which combines generative, analytics and multimodal analysis. Consequently, Concretely. Therefore. Similarly, this innovation simultaneously analyzes the image, sound, emotions and rhythm of a video to create optimized versions in a few clicks.

“The ambition is clear: creating in a faster. more tf1 tie partnership artificial intelligence new efficient way, while maintaining impeccable audiovisual quality,” said TF1 Pub press tf1 tie partnership artificial intelligence release. This approach makes it possible to instantly transform an advertising spot into versions adapted to different digital channels. especially for connected television (CTV) and the TF1+streaming platform.

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A system of “creative score”

The partnership will result in three main features intended for advertisers. The first of them is the Automatic generation of optimized versionsWho Allows you to transform a video in any. format by automatically adjusting the plans to guarantee a perfect rendering on all the supports.

The Automated video summary Offers the possibility of intelligently condening the content based on the analysis of key moments. This function allows, for example, to decline a 30 -second billboard spot for a few seconds.

Finally. thevideo collaboration tool tf1 tie partnership artificial intelligence new Integrated facilitates the work between the management. its customers to optimize formats according to the tf1 tie partnership artificial intelligence different diffusion channels.

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AIVE also offers a “creative score” system that. analyzes all data from an advertising spot. TF1 PUB will be able to share specific indicators with its customers to optimize their video variations while respecting. their creative DNA. brand coherence.

Uses beyond advertising

Note: beyond the only advertising management. this partnership extends to TF1+ since the platform teams will be able to decline videos. bands in various formats to meet the requirements of the different distribution channels, whether for internal highlights or relays on social networks.

“TF1+ teams will thus be able to decline videos. trailers in various formats that meet the technical. creative requirements of the different resources”, which adds that tf1 tie partnership artificial intelligence new this will allow “TF1 teams to strengthen their production of content and release their creativity, offering an ever tf1 tie partnership artificial intelligence more qualitative and personalized viewing experience, serving audiences and brands.”