Sunday, August 10, 2025
HomeBusinessThe NAF NAF brand partially taken up by Groupe Beaumanoir, half of...

The NAF NAF brand partially taken up by Groupe Beaumanoir, half of the jobs would be saved

In addition,

Naf naf brand partially taken:

The iconic brand of the 1990s of female ready-to-wear Naf Naf. Consequently, which was in receivership, was partially taken over Thursday August 7 by Groupe Beaumanoir (Caroll, Bonobo, Cache Cache, Morgan, Sarenza …), according to a court decision consulted by the France-Presse agency.

The group proposed to take over the NAF NAF brand. Therefore, approximately 300 employees on the approximately 600 employees that the brand currently has, according to the same document, as well as 12 stores out of the existing 102, but to exploit them under its own brands.

Faced with the clothing market crisis. the boom in online sales, Naf Naf has been one of these distributors of the 1980s who have been in bad shape for almost twenty years. Founded in 1973 by the Brothers Gérard. Patrick Pariente, in the Sentier district, naf naf brand partially taken in Paris, this fashion pioneer at low prices has experienced a very chaotic journey since his sale in Vivarte, in 2007, passing through foreign investors, first to the Chinese group La Chapelle, in 2018, then to the Turkish manufacturer Sy, in 2020, before another Turkish supplier, Migiboy Tekstil, in June 2024.

NAF NAF joins the long list of liquidated or amputated channels after collective procedures. According to the calculations of the Commerce Alliance Federation, the sector has lost “Nearly 47,000 jobs between 2013 and 2024”.

Read also | Article reserved for our subscribers Naf Naf: “Social breakage remains inevitable”. regrets the CFDT, before the Commercial Court’s decision

The world with AFP

Reuse this content

naf naf brand partially taken — Naf naf brand partially taken: The iconic brand of the 1990s of female ready-to-wear Naf Naf. which was in receivership, was partially taken over Thursday August 7 by Groupe Beaumanoir (Caroll, Bonobo, Cache Cache, Morgan, Sarenza …), according to a court decisi.

Further reading: A letter from the banks arrives with 3 million savers, their plan will be closed on this dateThe municipality of Fauquier-Strickland is twice as much in debt as expected“A luxury Fiat 500 € 50,000?” Why not ! “Said the boss of FiatWhat is formjacking, this ultra-gearious scam?Oil falls, operators fear a drop in demand.

hadley.scott
hadley.scott
Hadley’s “Byte-Size Justice” series demystifies cybersecurity law with courtroom-sketch memes.
Facebook
Twitter
Instagram
RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments