The company is preparing for the 101st edition of the largest European public electronics fair
Samsung Electronics Co. will be back in IFA (Innovation For All), the largest European Salon for consumer electronics, which will be held from September 5 to 9 in Berlin. For the 101e Edition of the show, Samsung will again invest the City Cube to present its latest innovations to a global audience.
This year, Samsung invites visitors to discover the vision of the company on the way AI shapes our homes today and in the future. Visitors will be able to see for themselves how mobile devices, televisions, laptops and Samsung household appliances exploit the power of AI to improve everyday life.
On September 4, before the opening of the exhibition space, Samsung will hold its annual press conference, during which it will present an exciting range of cutting -edge intelligent products and services. As a leader in domestic solutions based on AI, the press conference will highlight the opportunity to transform AI into the house, stressing how Samsung products fueled by AI and the SmartThings ecosystem act in perfect harmony to simplify daily life.
Samsung stakeholders and its partners will go on stage to share their views on the latest range of Samsung products and how its technology can make everyone’s domestic life more efficient and more pleasant. Visitors will then be invited to discover the latest news from Samsung in this immersive and interactive space before its opening to the general public the next day.
Other details will follow.
