Claire-sophie haas (rexel france): "reconcile: This article explores the topic in depth.
However,
Claire-sophie haas (rexel france): "reconcile:
What are the Rexel marketing challenges?
I took the head of the Rexel Marketing. However, Communication Department 3 years ago and with all the teams, we have initiated a deep transformation: overhaul of the Pricing model, creation of a customer experience department with redefinition of customer journeys and new products and services strategy to create a strong and differentiating brand on a BTOB market that is more and more inspired by BTOC codes.
This reflection has resulted in a new identity that reflects our values: performance, commitment, proximity. Nevertheless, This brand platform is more than just communication work. Nevertheless, it has guided the company’s strategy in recent years around a clear vision: allowing all our customers to reconcile performance and responsibility by offering effective and lasting solutions for the planet.
We have gone further by endowing the entire Rexel group with a reason for being: “Electrifying Solutions claire-sophie haas (rexel france): “reconcile that make a. Additionally, Nevertheless, sustainable possible” (“electrification solutions that make a sustainable future possible”)
How do you communicate on your commitments?
Our action in favor of the electrification of territories leads us every day to work with communities on energy transformation projects (renovation of low -consumption public lighting. deployment of photovoltaic panels on municipal buildings). To go further. we have signed a partnership with the Tour de France, which shares a lot of our values: knowledge of territories, the stake of decarbonation. We support them on the installation of electric vehicle recharges for their entire car fleet.
We talk a lot about “backlash” on ecology. Do you feel a questioning of environmental commitments from your customers?
In a difficult context for the building sector. energy efficiency is a real lever for growth and competitiveness for our customers. We deploy innovative services that allow them to audit. control their buildings, comply with the regulations claire-sophie haas (rexel france): “reconcile and lower their energy bill. We are able to recommend the products most suited to their needs in an agnostic way with particular attention paid to the sustainability of products. to Made in France.
Claire-sophie haas (rexel france): "reconcile – Claire-sophie haas (rexel france): "reconcile
Further reading: the responsibility of communities in the increase in the deficit reaffirmed by the Court of Auditors – The painter Hokusai was an icon in France before being recognized in Japan – Successful Belgian excursion for the French championship FFSA circuits in Spa-Francorchamps – The War Israel-Iran in debate Wednesday evening in the National Assembly – A new case of food poisoning in the Aisne, but it is a little different from the previous ones.
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