Make people laugh sell: maxi's new: This article explores the topic in depth.
Consequently,
Make people laugh sell: maxi's new:
Make people laugh sell: maxi's: This article explores the topic in depth.
Meanwhile,
Make people laugh sell: maxi's:
We will say: the times are hard. Furthermore, And in these periods, what could be better than a good joke to relax the atmosphere? In addition, No wonder the humor made a comeback in advertising. For example, In 2024 in Cannes, 13 new categories rewarded the use of humor. Similarly, And it’s not just a creative trend: it’s a strategic choice.
According to an Oracle study relayed by Forbes. Nevertheless, 90 % of people are more likely to remember an advertisement if it is funny. Consequently. In addition, And nearly one in two people say they feel no link with a brand that does not make it smile.
In short, humor sells. Furthermore, And that’s good, because here, we are good in there.
In make people laugh sell: maxi’s new Quebec, humor is deeply rooted in collective identity and social values. Moreover, It serves as a tool for dedramatization in difficult make people laugh sell: maxi’s times. Meanwhile, but also a critical mirror, a vector of expression and major economic actor. Moreover, Quebecers – full of studies demonstrate it – like to laugh. Therefore, After all. Nevertheless. Similarly, we are great hedonists, dixit the famous Code Quebec, the seven differences that make us a unique people in the world. Therefore, The future is good. Therefore. Additionally, Therefore, But to take advantage of the present moment is better – especially when we don’t really know what awaits us.
Humor is therefore omnipresent: in our family dinners, our cinemas, our performance halls and, of course, in our pubs. Furthermore, We produce more than anywhere else in the country. Nevertheless, Between our humor schools. For example, our festivals and our national obsession for make people laugh sell: maxi’s new one-man shows, Quebec is a real pool of comic talent. In addition. Similarly, To make people laugh is not just a hobby: it is a way of connecting, of being make people laugh sell: maxi’s loved. For example,
Some brands have understood this better than others. Furthermore, Among the most convincing cases: Maxi.
Maxi’s case
In 2016, the blue and yellow banner ranked 113e Row out of 14 in the list of grocery stores in Quebec.
“Despite our advantageous prices. people were not attracted to the banner. had an unrexquent perception of the brand,” admits Annie Vanierdirector, brand marketing at Maxi.
It was just before recovery – a transformation that changed everything.
“We had to succeed in a circuit. With a lower budget than that of our competitors, something memorable had to be done. Something that would have a strong enough impact to create a real connection with make people laugh sell: maxi’s new consumers, ”explains Annie Vanier.
The answer? Humor-and a spokesperson capable of increased the scope of the countryside: Martin Matte.
Photo credit: Luc Robitaille
Pour Marc Guilbaultpartner. creative director at LG2all the conditions were met: “Humor has this ability to make an impression. we needed a face to carry the message. Someone unexpected enough to surprise Quebecers. »»
Photo credit: Alexi Hobbs
Martin Matte cocked all the boxes. Freshly released from his ten -year contract with Honda, he embodied both rigor, pride and sympathetic arrogance. It was literally the antithesis of the image that people had of Maxi. And it worked. In his words. his tone. he gave Maxi a new voice – that of an intelligent grocery store make people laugh sell: maxi’s new carried by a guy who is intelligent.
From his first line. the tone was given: “It is not because someone has a higher IQ than the average he likes to. pay more. »»
This line and all those who followed made it possible to impose a distinct, funny, assumed style. A frank break make people laugh sell: maxi’s with the past.
And it worked. Maxi has become cool.
This partnership with Martin Matte, supported by a series of campaigns brilliantly signed LG2, completely redefined the brand’s image. Today. Maxi is not only the best renowned grocery store with Quebecers. but also one of the most admired brands in the province, ranking year after year in the top 20 of the reputation study conducted by Light.
The results speak for themselves:
- 
.
- A head position on brand appreciation. health indicators for several years;
- Advertising results constantly above the medium of make people laugh sell: maxi’s new the industry in terms of memorability and recognition of the message;
- An explosion in the number of transactions and growth in the network of stores over 80 % since the recovery.
More than a marketing victory, it is a business victory.
What it takes to make people laugh
But being funny, it cannot be improvised. Behind the make people laugh sell: maxi’s campaigns that make us laugh. there is a well -established mechanism, and above all, a series of winning conditions.
First, you have to surprise. It is never a recipe that we repeat. “The mandate is to send a message – often. the quality at low prices – but always in a new. unexpected way,” explains Marc Guilbault, partner and creative director at LG2.
Then you need a village. A real customer-agency collaboration, with total confidence at all levels.
And there is Martin Matte. He gives make people laugh sell: maxi’s new his opinion, refine the texts, suggests changes. With his expertise in humor and his talent, “he is like an additional creative director to convince,” says Marc.
A humor that connects. even between brands
Beyond selling, humor has this rare power to bring together. For Maxi, it all started with the publication of the famous broken keyboard. Spontaneously, several other Quebec brands joined the conversation. make people laugh sell: maxi’s In the middle of the pandemic. it was the beginning of a well -felt – well -welcomed marketing solidarity movement.
Since then, it has become a bit of a signature. With campaigns like Truth. consequencewhere Maxi tagged other brands. or Martin Coquinwhich was taken up by more than 200 brands, of the Sûreté du Québec to theMontreal Airport. Each time, the effect is tangible: the whole ecosystem here is shining.
make people laugh sell: maxi’s new
“It’s good to be close to other Quebec brands,” says Annie Vanier. To amplify the movement, to give everyone a boost. I think that above all, people like to see their favorite brands collaborate. Marc adds: “It is also that, being a good corporate citizen. »»
And in a sorely lacking time of human connections, these campaigns are good. They remind us that humor is not just a communication tool: it is a bridge. Between a make people laugh sell: maxi’s brand and its customers. Between a humorist and a message. And. sometimes. between dozens of brands which, laughing together, remind us that there are still reasons to smile, even when times are hard.
Make people laugh sell: maxi's new – Make people laugh sell: maxi's new
Make people laugh sell: maxi's – Make people laugh sell: maxi's
Further reading: “To write is to think”: do students learn less well with Chatgpt? : News – 29 make people laugh sell: maxi’s new independent Quebec games to try – RDNA 4 vs Blackwell: Who from AMD. NVIDIA has progressed the most in pure performance with its new GPU architecture? – Electro Depot creates surprise and offers this PS5 pack for less than 450 euros – The Pixel 10 and their secrets are revealed (again).
Further reading: worried users after receiving this Google email – The Samsung Galaxy S25+ feeds the new audio visit to the Van Gogh museum – Samsung Newsroom Canada – Ecoflow launches Rapid Pro, a high -capacity feed bank with integrated cable, and offers discounts for first buyers – Comparison Robot Cook 2025: Silvercrest Lidl vs Ninja Foodi Max, which one to choose? – The new scanner will save you crazy time.
