At a time when each euro counts, E.Leclerc makes a concrete gesture for the purchasing power of the French by launching a fuel operation at cost prices. Scheduled for the weekend from July 4 to 5, 2025, this system concerns the brand’s 7,11 service stations throughout France.
Costing price fuel: UWelcome boost for summer holidays
The French who plan to take the road for their summer vacation know how much fuel can become a significant expense post. Unsurprisingly, because of the journeys, the average budget devoted to transport for French families increases significantly during a vacation period. By offering fuel at cost price for two days, E.Leclerc seeks to respond to this growing concern, lightening the invoice of motorists.
It is important to recall that brands like E.Leclerc, which are part of large distribution, apply much lower margins than those of petroleum groups networks. While the latter can record margins of 20 to 22 cents per liter, distribution distributors, such as E.Leclerc, are satisfied with margins of 3 to 5 cents per liter. This difference is essential, because it implies that the gains for motorists are less.
A symbolic but effective initiative
Although the economy carried out on a full 50 liter is not colossal since less than 5 euros, this operation highlights the brand’s strategy: It offers a quick and concrete response to an economic situation that weighs on household budgets. The initiative of the fuel operation at cost also is part of a context where each gesture in favor of purchasing power is appreciated. While inflation and rise in prices continue to influence the daily life of the French, this type of action aims to restore visibility and predictability in current expenses.
The fuel operation at cost of E.Leclerc makes it possible to achieve real savings, while recalling the commitment of the brand to support the purchasing power of its customers in a market sometimes destabilized by price increases. For E.Leclerc, it is an excellent marketing operation to attract customers to its stores while giving up a very low margin, easily recoverable on the shopping basket.
