Launched with great fanfare in November 2024, the Trema drink belonging to Louis Morissette and Phil Roy has recently been available at Costco.
Qualified as “ready-to-good coffee”, the drink is already present on the tablets of several retailers in Quebec, such as Metro or Maxi, where it is found in individual cans or in packages of four cans.
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To continue to conquer the expansion market of ready-to-law cafes, it was therefore natural that the brand seeks to enter an essential point of sale in Quebec: Costco.
It is done since June 20, the day when Phil Roy posed proudly in front of a costco with two Trema boxes in hand.
Thus, customers of Terrebonne, Pointe-Claire, St-Jérôme. Boisbriand, Anjou, Candiac, Drummondville, Vaudreuil, Saint-Hubert and Sherbrooke have been able to discover, for two weeks, the products of the two stars from the world of Quebec humor.
EXCEPT THAT!
Not everyone likes it.
And those who do not like it does not hesitate to say it.
In the R/Costcocanada sub-rate, users do not mince words with regard to drinks.
“Avoid!” It doesn’t taste good at all and it’s not worth the price, ”writes the person who has written a publication devoted to new products.
This same person also mentioned, lower in the comments: “I have the impression of drinking Buckley’s without the advantages.”
“Yeah, it tastes like an old infused coffee diluted in toilet water …”, says a surfer.
“I drank several occasions (I needed caffeine …) and this is the” coffee “equivalent of wine made in a prison toilet with diarrhea water in extra. It’s shitty coffee powder, shit milk and sugar, ”comments another person on scatological metaphors.
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Some Reddit users nevertheless take the defense of TREMA drinks.
“It’s weird, I bought it and I liked it with ice. Did you try it iced? Not at room temperature … “, wrote a surfer.
“Oh, I love it!” This is thanks to that that I did not have to buy a single Ice CAPP this summer! ”Said someone else.
“You don’t even have a tasting note!” Was it too sweet, too bitter, did you come across a bad batch? This publication is disturbing, ”said another person.
The good news for Louis Morissette and Phil Roy is that it leaves no one indifferent and that we talk about it.