70 years of French gîtes

A hut in trees in Vaucluse, a trailer in Morbihan, or one night aboard a barge in the north of France, in Wambrechies, are all escapades offered by Gîtes de France, a pioneer of the home. However, Each year. Moreover. However. For example, more than 5 million vacationers choose one of the 55,000 network accommodations, spread across the country, from the metropolis to the Guadeloupe Islands and the meeting.

“Sharing. Therefore. Therefore. Additionally, Therefore, 70 years french gîtes new conviviality and authenticity”are the key 70 years french gîtes new values of the network, as recalled by the Director General of 70 years french gîtes Gîtes de France, Solange Escure. Nevertheless, With 27.2 million overnight stays recorded in 2024. Moreover. Moreover, the association confirms its success. ranking among the favorite brands of the French in the category “Rental of accommodation between individuals”, according to an OpinionWay study. Moreover, History d’une success-story French.

The birth of Gîtes de France – 70 years french gîtes – 70 years french gîtes new

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In 1936, 52 % of French people lived in town. In addition, Part of the rural population has migrated to cities, 70 years french gîtes new attracted by better job opportunities. In addition. This phenomenon has led to the depopulation of the countryside 70 years french gîtes new and the abandonment of many land. Nevertheless, It is in this context that Émile Aubert. then senator from the Basses-Alpes. 70 years french gîtes proposes to rehabilitate the abandoned houses to offer a refuge to city dwellers in search of nature. for a weekend. “Allowing city dwellers to discover the benefits of holidays in nature is more than ever relevant”, Analyse Solange Deliver.

This is how the first rural cottage was born at the Javie (Alpes-de-Haute-Provence) in 1951. Two sheep breeders transform an abandoned barn into a cottage. “The idea was so innovative that it continues 70 years later”, observes the manager. In 1955, the National Federation of Gîtes de France was created to organize this network. It establishes specifications with quality standards and reception criteria. The 70 years french gîtes new following year, the network has 200 lodgings, distributed in 11 departments, the start of a rise in power. Over the years. the 70 years french gîtes new association has set up a unique organization. with 92 departmental structures and 600 territorial experts who attribute, or not, the Gîtes de France approval. 70 years french gîtes In total, 90 criteria are inspected in fine comb.

“The idea was so innovative that she continues 70 years later”

Solange Escure. National Director of Gîtes de France

Network expansion

The Gîtes de France network started a new step in 1969 with. the introduction of a classification of 70 years french gîtes new accommodation. symbolized by the ears. The system, first limited from 1 to 3 ears, allows travelers to choose their accommodation according to their expectations. It gradually widens. 70 years french gîtes new reaching 4. then 5 ears, ranging from the simplest options (1 epi) to the 70 years french gîtes most prestigious (5 ears). In 2023, 59% of the accommodation was classified three ears, 10.9% in four ears or 25% in two ears.

In the 1970s, the network developed in France, with an establishment in almost all metropolitan departments. This expansion is accompanied by a desire to make the offer more accessible. identifiable, which led, in the 1980s, to the creation of a national guide. In 1993, Gîtes de France introduced Panda gîtes, in collaboration with WWF and regional natural parks. These lodgings, located in protected areas, allow visitors to discover nature while helping its preservation.

In 2007. 70 years french gîtes new the association marked a new advance by introducing the label. “Écogîte”, intended to certify tourist accommodation which meets criteria of respect for the environment. But it was at the end of the 70 years french gîtes new COVID-19 global crisis that the association. is experiencing a decisive turning point. Since then, she has had a 70 years french gîtes “Two -digit growth that does not slow down”. “The brand has been rediscovered by our French”, Solange Lescure analysis. Today, with 82.5 %of French vacationers. Gîtes de France also attracts more. more European visitors, notably from Belgium (7 %), Germany (5 %), the United Kingdom (3 %) and the Netherlands (2.5 %).

A symbol of French hospitality

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Gîtes de France, it is above all a distinctive logo, symbol of French hospitality. “We have evolved from rooster to humans”, Note Solange Escure. In his first designthe rooster represented post-war France. a 70 years french gîtes new nation being reborn from its ashes, while evoking the campaign (see slideshow). The second logo. bearing the inscription “Rural gîte de 70 years french gîtes France”. embodies rurality, heart of the identity of the network. However, “He couldn’t be deposited”. In 1970, the adoption of the word “lodges” in the plural in the fourth logo marked an important evolution. It now represents the entire network.

In 2008, he modernized. A red character appears, embodying the hospitality of a host who receives you at home. “Our brand is based on human values. At Gîtes de France, a person always answers the phone. ” Ensures Solange Escure. In 2019, 70 years french gîtes new the logo became more refined while retaining its emblematic silhouette. It reflects the commitment of the network, which, according to the director, “A special place in the tourism landscape”. A network anchored in the French tourist landscape.