The primary motivation behind this potential upheaval is economical. The margin gap between a standard iPhone and an iPhone Pro is considerable. By removing the most affordable model of its end -of -year showcase, Apple would force the hand to part of the buyers, orienting them mechanically towards pro more lucrative professional versions and thus increasing its average selling price.
This choice also serves a product ambition: make room for the iPhone Fold. Such a strategic device, the price of which could be around € 2,000, cannot suffer from any internal competition when it was launched. Discarding the standard iPhone 18 allows you to concentrate all media light on the most expensive innovations and to mark a clear differentiation in the minds of the public.
Finally, it is a question of putting order in a product portfolio which has become too complex. Between the 16th, standard, pro, pro max models, and the Air model supposed to complete the table in September, the iPhone range borders on saturation and can sow confusion. Simplifying the fall offer would clarify the message and better prioritize innovations, a need for readability already mentioned during the first rumors on the overhaul of the range.
