For several years, Elon Musk has claimed his intention to develop the electricity sales activities of his group.
Elon Musk, Le 29 NovemBre 2023, to New York (Getty Images North America / Michael M. Santiago)
Faced with the erosion of its sales of electric vehicles, Tesla activates on the energy field. Elon Musk’s company has applied to the British energy regulator (OFGEM) to distribute electricity to the United Kingdom households according to the Authority’s website. The document formalizing this request, initially revealed by the Sunday Telegraph, is dated July 18 and signed by Andrew Payne, director of energy for Europe at Tesla.
Tesla had already obtained in 2020 a license to produce electricity in the United Kingdom, in particular thanks to its solar panels, without selling it directly to consumers. It already acts on the electricity distribution market in Texas.
Example of the diversification of Tesla
Since then, the group has developed its activities related to photovoltaics,
As well as its energy storage systems via its domestic “PowerWall” domestic batteries and its larger units “Megapack” designed to store the energy produced by solar installations or the electrical network.
According to the
Telegraph
Tesla, via a new subsidiary called Tesla Electric, aims to compete with operators like Octopus or British Gas, based on the promises of complementarity with the Park of electric vehicles and its battery systems.
Elon Musk’s firm “seeks to diversify more” in the United Kingdom, explains Susannah Streeter, analyst at Hargreaves Lansdown. “It is a new example of Tesla’s transformation, which moves away from simple automotive manufacturing to become a major player in infrastructure and robotics”. Global sales of Tesla cars fell in the second quarter in a context of increased competition and the way of the collaboration of its boss Elon Musk with the administration of Donald Trump. In the United Kingdom, the brand’s registrations fell from 2,462 in July 2024 to 987 the same month in 2025, according to the association of manufacturers and car sellers (SMMT) on country.
