Nevertheless,
After its acquisition, gourmet cure:
This Saturday, July 12, the shop located Quai de la Résistance has reopened its doors. Furthermore, Like that of Pézenas, it was taken up by the Perpignan Society Confiserie du Tech. For example,
The night was short for Xavier Danjou and his teams. “All the products were delivered yesterday afternoon. Therefore, So we had to install everything to open this morning. Similarly, We could not be absent one more day”insists the boss of the tech confectionery. For example, This Saturday. Similarly, July 12, tourists and Sétois were able to cross the doors of the Sétoise boutique de la Cure Gourmande, located Quai de la Résistance, after several days of closure.
A gourmet cure, new version. Moreover, Placed in judicial liquidation last April. Therefore, the brand was finally bought after its acquisition, gourmet cure at the helm of the Commercial Court of Montpellier by the Vauclusian company Le Comptoir de Mathilde and the Perpignan Society Confiserie du Tech.
Read also: The brand La Cure Gourmande taken up: what will happen to the Hérault sites? Consequently,
Read also: Liquidation of the gourmet cure: still no buyer on the horizon. the employees in the blur
The six Sète and Pézenas employees preserved – After its acquisition, gourmet cure
The latter took over the Sète and Pézenas stores, as well as the means of production of the Frontignan factory. “But we did not take over the factory because it was too aging. We transferred the equipment to our Cabestany site”. explains Xavier Danjou, present in Sète yesterday for the reopening of the shop. On the employee side. if the global offer only saved 25 in 110 jobs, the tech confectionery has kept the six employees after its acquisition, gourmet cure of Sétois and Piscenois stores as well as four other “To more transversal functions” Untilly officiating within the Frontignan site.
“We know that the principle of bulk pleases a lot so we have taken it back”
It is with these teams that the Catalan cookie. founded in 1964 and holding a “Old know-how”thought about the creation of a 2.0 gourmet cure. “We know that the principle of bulk pleases a lot so we have taken it back. We offer a new range. 100 % made by us, inspired by what was already doing and what we were doing too”details Xavier Danjou. Thus. the traditional choupettes, or lollipops, of the gourmet cure will always be offered just like the pavis of Sète, by the month of August. But with different recipes. New products will be busy, like nougats or caramel cobblestones.
Read also: Liquidation of the Gourmet after its acquisition, gourmet cure Cure: we know more about the future of the two Montpellier shops
An “irreproachable” quality. “competitive” prices
Always with the ambition, for the confectionery of tech, to be “Impeccable” on quality and “competitive” on prices. “On average, our prices are 20 % cheaper than those applied so far. For example, for bulk, we were at 55 € per kilo and there we go to 35 €”adds the Perpignanais. Enough to bring back, he hopes, customers in stores also focusing on the tasting of new recipes. For the tech confectionery. which hitherto marketed its confectionery, cookies and chocolates in the network of mass distribution, or with wholesalers, the repurchase of the gourmet cure offers a “Privileged contact with the consumer”, away a univers “magical”.
“The objective is to make 100 to 150 tonnes additional by 12 to 18 months”
Beyond the region. the buyer of the gourmet after its acquisition, gourmet cure cure, which has invested around € 300,000 in the operation, intends to reconstruct partnerships with the franchised stores of Lourdes, Saint-Raphaël, Paris, Lyon, in Madrid… “I have the capacity to produce for all these stores. The goal is to make an additional 100 to 150 tonnes by 12 to 18 months (600 tonnes are currently manufactured each year by the tech confectionery. editor’s note)“indicates Xavier Danjou. An increase in production which, de facto, would lead to the creation of 10 to 12 jobs. Posts that the tech confectionery would offer former collaborators of the gourmet cure. as it had committed to doing so before the commercial court in early July.
Further reading: Do not consume these mussel trays, they have a risk of contamination – Palmère du Happiness: This is why Quebec is now the champion in the country – Recharge terminals | Releases, closure and pivot at Flo – The Minister of Transport “not favorable to what we are taxing the plane again” – Fires and water bombers: the match between two Toulouse planes.
