While the collaboration of Sydney Sweeney with American Eagle made strong waves, it is Beyoncé’s turn to take part in an advertising campaign for a jeans brand: Levi’s.
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On the side of Beyoncé, however, there is no controversy in sight in front of the glamorous photos and the promotional video that were revealed Monday evening on the Levi’s Instagram account.
Beyoncé, who had worn modified jeans made by Levi’s during her tour Cowboy Carter, thus becomes the image of new Denim parts which will be on sale on Thursday. Jeans and a coat in Beyoncé jeans, in particular, are covered with silver glitter forming patterns along the legs, recalling the leather legs carried by the cowboys.
In the photos, the 43 -year -old singer carries a blonde wig at the Marilyn Monroe cut, many rings and even diamonds on the teeth forming the words “Levi’s Jeans”.
“Beyoncé X Levi’s. Iconic, reinvented denim, ”we read in legend of the series of promotional photos.
Short film
A short film called The Denim Cowboy was also created for the occasion. Featuring the diva born in Houston, Texas, he shows a day in the life of this very stylish woman, lover of Denim.
It is followed as she walks on horseback, goes to the laundry room (where she finds herself in underwear while she washes her jeans in the ice), becomes a waitress in a diner American, goes to play billiards in a bar and hit the road on a motorcycle. All this, dressed in different pieces of Levi’s jeans clothes.
For the moment, under the publications of these advertisements featuring Beyoncé, the many comments of Internet users are mainly positive.
